Kolkata, 22nd March: On March 22, 2025, Natraj Pipes, a leading name in PE & uPVC piping solutions from Prabhu Poly Pipes Limited, proudly marked a new milestone by collaborating with cricketing legend, Mr. Sourav Ganguly. This significant announcement, made on ‘World Water Day’ at an exclusive Press Conference at Taj Bengal, Kolkata, underscored the brand’s commitment to innovation, sustainability and nation-building.

With rapid urbanization, infrastructure expansion, and government-led initiatives shaping India’s progress towards a Viksit Bharat, the role of robust and efficient piping solutions has never been more crucial. Natraj Pipes, renowned for its cutting-edge technology and stringent quality standards, is poised to play an instrumental role in the country’s piping infrastructure development. By leveraging high-tech, non-toxic, lead-free piping systems, the brand is dedicated to providing durable, safe, and reliable water, sewerage and gas transportation solutions that support the country’s evolving infrastructural landscape.

From the current annual capacity of 8000 tons of uPVC pipes and fittings and around 13000 tons of HDPE pipes and fittings, Natraj Pipes is adding a new facility which will take its total annual capacity to 12000 tons of uPVC pipes and fittings and around 18000 tons of HDPE pipes and fittings. The new facility will also add new products like 3000 tons of OPVC pipes and fittings, and 2400 tons of CPVC pipes and fittings annually. In addition to this, the company has also started manufacturing and supplying of MDPE pipes for gas pipelines, making it one of the first producers and suppliers from West Bengal.

Speaking on the occasion, Mr. Sourav Ganguly shared his enthusiasm regarding the association: “Water conservation and efficient management are imperative for a sustainable future. I am honored to collaborate with Natraj Pipes, a brand dedicated to pioneering high- quality and innovative piping solutions. Together, we aspire to contribute meaningfully to India’s infrastructural growth and sustainability initiatives.”

Mr. Rohit Agrawal, CEO and company spokesperson highlighted the brand’s vision: “Our journey has always been about engineering excellence and innovation. The association with Mr Sourav Ganguly is a testament to our commitment to delivering high-quality, future- ready piping solutions. His leadership and values resonate deeply with our brand, and we look forward to this partnership reinforcing our mission of building a stronger, more resilient India.”

Mr. Hari Mohan Marda, Managing Director of Natraj Pipes, emphasized the company’s long- term goals: “At Natraj Pipes, we believe that sustainability and infrastructural growth must go hand in hand. As we expand our capabilities and strengthen our presence in the industry,

our focus remains on delivering cutting-edge, environmentally responsible piping solutions that support India’s development journey.”

From precision-engineered lead-free uPVC pipes to advanced PE piping solutions, Natraj Pipes continues to set industry benchmarks with its state-of-the-art manufacturing facility and unwavering dedication to quality. The brand’s association with Mr Sourav Ganguly marks the beginning of an exciting new chapter, reinforcing its position as a trusted partner in India’s infrastructural transformation.

About Natraj Pipes:

Natraj Pipes offers an extensive array of uPVC, HDPE, and MDPE pipes, catering to a wide range of applications and uses across various industries. Each category of our products is designed to meet diverse functional requirements, ensuring reliability and efficiency. Our commitment to quality and breadth of our product range have established Natraj Pipes as one of the most reputed and trusted brands in the market today.

Further Details:

Address- Prabhu Poly Pipes Limited Chatterjee International Centre, 33A, J. L. Nehru Road,

12th Floor, Suite # 1, Kolkata – 700 071, WB, India

+91 62897 51765

Instagram- https://www.instagram.com/natraj_pipes?igsh=cDBvNnhkdzV0eGU2

Facebook- https://www.facebook.com/natrajpipes

Website-  https://www.natrajpipes.com/

Email-  info@natrajpipes.com

Mumbai, India — March 2025 — In a landscape dominated by major studio productions, Obayifo Project has carved out a path that defies convention. Directed by Spanish filmmaker Paco Arasanz, this supernatural thriller is a case study in how independent cinema, when coupled with a bold and strategic release plan, can break into the global market. That journey began with a deliberate decision: launching first in India via OTTplus, and now, after its international success, heading to Mexican cinemas through CNMG Distribución.

Unlike typical indie films that prioritize local premieres, Obayifo Project took a different route. By choosing India as its first stop — via OTTplus, a key platform for culturally rich and daring content — the film activated a wider international rollout that has since taken it across continents.

The response in India was overwhelming. For three consecutive weeks, Obayifo Project dominated OTTplus as the #1 most-watched title, outperforming major Bollywood and international blockbusters and generating strong word-of-mouth buzz.

“India was never just a random choice; it was the cornerstone of our strategy. We believed Indian audiences would engage deeply with a story rooted in folklore and psychological horror,” says Paco Arasanz. “OTTplus gave us that first vital platform.”

Global expansion powered by partnerships

After its successful Indian debut, Obayifo Project continued its expansion with the support of Jolizco Films, the independent distributor led by Liz Díaz. Their collaboration helped the project secure key placements on platforms such as Amazon Prime, ClaroVideo, Tubi, Fawesome, and Found TV, cementing the film’s international footprint.

“Working with Jolizco Films allowed us to position the film beyond borders and take advantage of platforms aligned with our vision,” adds Arasanz.

In November 2024, the film reached a new milestone when it premiered globally on YouTube via V Channels, entering the Top 10 most-watched Mexican films on the platform.

A return home: theatrical release with CNMG Distribución

Now, after proving itself internationally, Obayifo Project will have its highly anticipated theatrical release in Mexico on March 13, 2025, thanks to CNMG Distribución. Under the leadership of Israel López, CNMG is championing the return of independent films like Obayifo Project to cinemas, giving audiences the opportunity to experience the film on the big screen.

“Israel López and CNMG Distribución immediately understood the film’s journey and believed in its potential for theatrical success. Thanks to them, we are completing this global cycle where it all comes full circle back to Mexican theaters,” explains Arasanz.

Recognition and critical acclaim

The film’s success is not only commercial. Obayifo Project is currently shortlisted for the prestigious Ariel Awards, Mexico’s highest cinematic recognition, highlighting its impact both internationally and at home.

Now streaming on OTTplus and Bcineet

While Mexican audiences prepare for the theatrical premiere, the film remains available to Indian viewers exclusively on OTTplus, the platform where it first found success:

Watch on OTTplus

Globally, it is also streaming via Bcineet, a platform focused on independent and auteur cinema:

Watch on Bcineet

“India was our first major step, but now, thanks to CNMG Distribución, we are bringing this story back home to Mexican cinemas — something we are deeply proud of,” concludes Arasanz.

About Obayifo Project:

Obayifo Project is a psychological horror-thriller blending West African folklore with contemporary tension. With its eerie atmosphere and mythological roots, the film examines universal fears through the lens of ancient legends and psychological dread.

AUM Cryptocurrency Launches to Revolutionize Clean Farming Following Founder’s Spiritual Journey at Kumbh Mela

MOSCOW, March 6, 2025 — Russian entrepreneur and spiritual practitioner Vyacheslav Vasilyuk has launched AUM YogaFerma, the world’s first agricultural-backed cryptocurrency aimed at promoting chemical-free farming practices globally. The initiative, which reached a market capitalization of $500,000 within 72 hours of launch, represents a unique intersection of blockchain technology, sustainable agriculture, and Eastern spiritual principles.

Vasilyuk, who owns 1,000 hectares of chemical-free farmland in Russia, conceived the project following his transformative experience at India’s sacred Kumbh Mela festival. “After performing ablutions in the Ganges alongside hundreds of thousands of pilgrims, I experienced a profound spiritual revelation,” said Vasilyuk. “I realized that creating a community-driven cryptocurrency could become a powerful force for promoting sustainable farming practices worldwide.”

Unlike conventional memecoins, AUM YogaFerma is backed by tangible agricultural assets—specifically chemical-free wheat production. Vasilyuk characterizes the current state of industrial farming as a “food genocide,” noting that over 50% of Russian wheat goes toward feeding livestock rather than directly nourishing people, creating what he calls a destructive cycle of environmental degradation and health consequences.

“Large agricultural enterprises aggressively use fertilizers and chemical additives to increase yields, creating a slow-motion catastrophe,” Vasilyuk explained. “After using chemicals, the soil is dead. Cancer rates are significantly higher in regions with industrial-scale agricultural production, and patients are getting younger—people in their 40s with cancer is becoming the norm, not the exception.”

The cryptocurrency has seen remarkable growth since its Q1 2025 launch, with peak growth reaching 2,500% before stabilizing into what Vasilyuk describes as “organic growth patterns.” The project now attracts investors from multiple countries who share the founder’s vision of clean agriculture.

“AUM is not a memecoin in the classical sense,” Vasilyuk clarified. “By name it may be classified as such, but in essence, it’s a community coin carrying specific meaning and concrete benefits. My goal is to draw attention to agricultural issues and encourage people to consider the impact of chemicals on health and the environment.”

The project team is currently developing models to integrate the cryptocurrency into the real economy, particularly in the agricultural sector. Future plans include using the coins for interest-free business loans to eco-farmers, with token holders receiving dividends without needing to sell their holdings.

Vasilyuk’s journey to this point began with a health crisis at age 33, which led him to adopt raw food practices before embracing Buddhism during travels in Tibet and India. He received the spiritual name Pavan Chander Sigh at a Buddhist monastery, where his immersion in yoga and meditation transformed his worldview.

When questioned about potential contradictions between spiritual practices and cryptocurrency ventures, Vasilyuk emphasized transparency: “For me, yoga isn’t just an image of someone sitting in lotus position. Yoga as mindfulness manifests in all areas of life, including business. The project is completely transparent—I’m open to communication, welcome like-minded individuals, and don’t hide my name or business. If I deceive someone now, the same will return to me according to karma.”

The AUM YogaFerma community continues to expand as the project attracts those who share Vasilyuk’s commitment to ecological principles. “Those seeking quick profits have already made their money and left,” he noted. “Those who remain understand the meaning and are ready to develop the project. Together, we can make our earth cleaner.”

About AUM YogaFerma:

AUM YogaFerma is the world’s first agriculture-backed cryptocurrency, launched in 2025 by Russian farmer and spiritual practitioner Vyacheslav Vasilyuk. The project combines blockchain technology with sustainable farming practices to create a global community committed to chemical-free agriculture.

Media Contact:

Vyacheslav Vasilyuk
Social links https://t.me/Crypto_AUM
https://www.instagram.com/karma_gyatgo/
https://vk.com/karma_gyatgo
Open chat https://t.me/yogafarmchat
web: https://yoga-ferma.com/en
COIN: https://t.me/blum/app?startapp=memepadjetton_AUM_mV449

Disclaimer: Refusal of responsibility – investments in cryptocurrency carry risks. The editors are not responsible for financial products.

20-02-2025 – Elegante’ Eyewear, a trusted name in stylish and affordable eyewear, is thrilled to announce an exciting Flash Sale for all eyewear lovers! For a limited time only, customers can grab any two glasses of their choice for just Rs. 999. Whether you need stylish eyeglasses, trendy sunglasses, or high-quality polarized sunglasses, this is the perfect opportunity to upgrade your eyewear collection at an unbeatable price!

Customize Your Perfect Pair

One of the highlights of this exclusive offer is the freedom to mix and match. Customers can:

  • Choose any two glasses from our extensive collection – mix eyeglasses and sunglasses or select two of the same type.
  • Opt for two pairs of the same design if they want to keep one as a backup or gift it to a loved one.
  • Explore our collections for men, women, and kids, ensuring there’s something for everyone in the family.
  • Pick from our high-quality polarized sunglasses, designed to provide superior protection and clarity.

How to Avail the Offer

Shopping during this Flash Sale is as easy as 1-2-3! Follow these simple steps to grab your two eyewear pieces for just Rs. 999:

  1. Choose Your Two Glasses – Browse our collection and pick any two frames that suit your style.
  2. Add Them to Your Cart – Once you’ve selected your favorites, simply add them to your cart.
  3. Proceed to Payment – You can pay online or opt for Cash on Delivery (COD). Plus, enjoy an additional 5% discount on prepaid orders!

Shop the Flash Sale now at: https://eleganteeyewear.com/pages/flash-sale Why You Shouldn’t Miss This Sale

  • Unbeatable Pricing: Two premium-quality glasses for just Rs. 999!
  • Endless Choices: Eyeglasses, sunglasses, and polarized sunglasses for men, women, and kids.
  • Convenience & Savings: Shop from the comfort of your home and enjoy additional savings with prepaid orders.
  • Limited-Time Offer: This deal won’t last forever, so grab your perfect pairs before time runs out!

Shop Now Before It’s Too Late!

This incredible Flash Sale is a rare opportunity to refresh your eyewear collection with stylish and high-quality glasses at a budget-friendly price. Whether you’re looking for trendy sunglasses for the summer, durable polarized glasses for extra eye protection, or stylish eyeglasses to elevate your look, Elegante’ Eyewear has got you covered!

Hurry! This offer is valid for a limited period only. Visit our website now, pick your favorites, and grab two pairs of glasses for just Rs. 999!

Shop the Flash Sale now at: https://eleganteeyewear.com/pages/flash-sale

For more details, visit https://eleganteeyewear.com/ or follow us on Instagram https://www.instagram.com/eleganteeyewear/ for updates and exclusive deals!

About Elegante’ Eyewear

Elegante’ Eyewear is a leading eyewear brand offering a perfect blend of style, quality, and affordability. With a wide range of high-design sunglasses, polarized sunglasses, and prescription eyewear frames, we cater to men, women, and kids. Our mission is to make elegant and high-quality eyewear accessible to everyone. Follow us on Instagram for the latest collections, discounts, and updates.

In India’s villages and small towns, transportation remains a challenge. Limited public transport, high travel costs, and unreliable services make daily commuting difficult. 1Dride is here to change that. As a WhatsApp-integrated, AI-powered, commission-free ride-hailing app, 1Dride is designed specifically for rural areas, offering safe, affordable, and convenient transportation.

Why Choose 1Dride for Rural Areas?

Reliable Rides, Anytime, Anywhere

Finding transportation in villages is often unpredictable. With 1Dride, passengers can book a ride easily through WhatsApp, ensuring access to safe and dependable travel options whenever needed.

Affordable Fares, No Hidden Charges

1Dride follows a zero-commission model, meaning drivers keep 100% of their earnings. This allows them to offer lower fares, making rides more affordable for customers.

Works in Low-Internet Areas

Unlike other ride-hailing apps that require high-speed internet, 1Dride is optimized to work in low-network areas, ensuring smooth service even in remote villages.

AI-Powered Efficiency

1Dride uses AI technology to provide better ride-matching, real-time updates, and smart route planning, helping customers get faster and more convenient rides.

Safety First

  • Verified Drivers – Ensuring a secure travel experience.
  • SOS Alerts – Emergency assistance at your fingertips.
  • Ride Tracking – Share your ride details for extra security.

Empowering Rural Communities

1Dride is more than just a ride-hailing service—it’s a driver of economic growth in rural India. By creating job opportunities for local drivers and connecting people to healthcare, education, and markets, 1Dride is contributing to rural development and financial inclusion.

1Dride: Your Trusted Ride in Rural India

With WhatsApp-based booking, AI-driven features, and a focus on affordability and safety, 1Dride is transforming transportation in villages and small towns. Whether for daily commutes, medical visits, or market trips, 1Dride is your reliable travel partner in rural India.

Choose 1Dride – Because Every Village Deserves Safe and Affordable Transport.

Website: https://www.ambersand.in/
Website: https://www.1dride.com/
Phone No:  +919072714004

(New Delhi, 17-02-2025) Talent Titan, a leading provider of AI-driven HRTech solutions, is excited to announce its ongoing partnership with Greenhouse, the leading hiring platform. This collaboration combines Talent Titan’s advanced JD-specific assessments with Greenhouse’s structured hiring workflows to transform how companies identify and onboard top talent. As we step into 2025, this partnership highlights a shared commitment to innovation and excellence in recruitment technology.

Talent Titan provides a comprehensive suite of solutions, including AI-powered assessments, interview scheduling, volume hiring tools, and training and development resources. With a vast content library of over 100,000 questions covering 8,000+ skills and 500+ roles, the platform ensures precise candidate evaluations across multiple formats such as MCQs, coding challenges, descriptive answers, and video interviews. Integrated with Greenhouse, Talent Titan streamlines the recruitment process by automating candidate assessments tailored to specific job descriptions, enabling faster, fairer, and more efficient hiring.

Greenhouse is the leading hiring platform known for helping organizations make data-driven and equitable hiring decisions. Trusted by over 7,500 companies worldwide, it offers structured workflows that define role requirements and ensure alignment across hiring teams. By integrating with Talent Titan, Greenhouse users can get actionable insights on candidates from Talent Titan assessments which integrate seamlessly to the Greenhouse platform.

“This collaboration with Greenhouse reflects our dedication to pushing the boundaries of recruitment technology,” said Amit Arora, Founder & CEO at Talent Titan. “Over the past months, we’ve seen how our partnership has empowered hiring teams to make smarter decisions and bring on board the right talent efficiently. As we step into 2025, we’re thrilled to continue delivering solutions that redefine the hiring experience.”

With the challenges of talent acquisition becoming more complex, Talent Titan’s AI-powered algorithms provide recruiters with comprehensive, 360-degree evaluations of candidates. These insights enable businesses to identify top performers while ensuring a seamless experience for both recruiters and applicants. By integrating these capabilities into Greenhouse’s platform, organizations can achieve faster hiring cycles and better candidate outcomes.

Leslie Guido, Director of Partnerships at Greenhouse added, “We’re proud to collaborate with Talent Titan to extend our platform’s capabilities. This partnership represents a step forward in our mission to help companies improve their hiring practices through structured and data-driven approaches.”

The synergy between Talent Titan and Greenhouse has already benefited companies across various industries. By leveraging Talent Titan’s cutting-edge assessment tools and Greenhouse’s structured workflows, organizations have accelerated their hiring processes while maintaining high standards of fairness and accuracy. This partnership underscores a shared commitment to innovation and excellence, setting a new benchmark for the recruitment industry.

As we embrace the opportunities of a new year, Talent Titan and Greenhouse are poised to continue delivering transformative solutions that empower organizations to meet their talent acquisition goals. This collaboration not only streamlines recruitment but also ensures businesses can build stronger, more capable teams to drive future success.

For more information, read here.

Aurangabad (Maharashtra) [India]: Strides Software Solutions Pvt. Ltd., a healthtech startup enhancing blood transfusion safety through IT and IoT products and providing regionwide blood transfusion lifecycle management platform, proudly announces the successful closure of both its primary and secondary fundraise.

Strides was founded by Denesh Mutha in 2015, in Chh. Sambhajinagar, with and objective of enabling Safe, High quality and high availability of Blood components. Gaining investor interest and backing in this segment with high social impact has been no small feat. Yet, our unwavering commitment to enhancing blood transfusion safety and quality has inspired the trust and support of leading investors.

We take this opportunity to extend our heartfelt gratitude to our initial investors, SIDBI Venture Capital Limited and the Maharashtra State Social Venture Fund, who stood by us in the early stages of our journey. Their belief in our mission enabled us to scale, innovate, and strengthen our flagship product, Safetrans, which is now trusted by over 400 hospitals and blood processing centers, till time screened 90 lakh+ blood donors, identified 2.5 lakh + ineligible blood donors and prevented them from donating blood, enabled 1.6 cr + blood transfusions in patients and prevented 8 lakh + life threatening errors.

Some of the key customers include AIIMS Hospitals Delhi, Fortis Hospital Chain, Manipal Group of Hospitals, KIMS Hospital group, HN Reliance Hospital, Hinduja Hospital, ILBS Hospital, Indian Red cross Blood centers, Rotary Blood centers, Lifeline and others.

Safetrans, the flagship blood traceability software of Strides is CDSCO licensed class B Medical devices and was one of the first software as medical devices license in the blood transfusion lifecycle space.

Strides has been the winner of Nasscom SME Inspire awards 2023 for “Growth Leadership in Products and Platform” – Micro enterprise.

We are thrilled to welcome our new investors, whose faith in our mission marks a new chapter for Strides. With their backing, we are poised to take further strides in enhancing the safety and quality of blood transfusions, not just in India but on a global scale.

A big thank you goes out to our incredible team at Strides Software Solutions. Your hard work, passion, and dedication have been the driving force behind every milestone we’ve achieved. This accomplishment would not have been possible without your unwavering commitment to innovation and excellence.

We also extend our gratitude to Mr.Ketan Shah and the entire Panini Advisors team, whose expertise and guidance facilitated this successful fundraise, and to our customers and the transfusion practitioners community, whose trust and partnership inspire us to continue delivering impactful solutions.

With this new funding, Strides Software Solutions is determined to further its mission of enhancing blood transfusion safety leveraging advanced IT and IoT technologies and inturn save lives and improve healthcare outcomes.

For media inquiries, please contact: Denesh Mutha

Founder, CEO

Strides Software Solutions Pvt. Ltd. denesh@stridessoftware.com

alt.f coworking made an impactful appearance in Season 4, Episode 23 of Shark Tank India. The Gurgaon-based company, founded by Sarthak Chhabra and Yogesh Arora, offers affordable private office spaces designed to help micro-businesses, startups, and entrepreneurs thrive. alt.f coworking provides managed office spaces, meeting rooms, and private offices that are not only functional but also stylish and professional. The company’s business model revolves around flexibility, making it the ideal choice for small businesses that need adaptable and scalable office solutions.

The Co-founders Behind alt.f coworking: A Journey of Innovation and Dedication

Sarthak Chhabra and Yogesh Arora, the co-founders of alt.f coworking, have put their heart and soul into creating a business that caters to the needs of entrepreneurs and small businesses. Their commitment to delivering quality, fostering creativity, and prioritizing customer satisfaction has been central to the company’s success. Their unique approach to coworking has allowed alt.f coworking to grow rapidly in a competitive industry, offering businesses of all sizes a professional workspace without the long-term commitments and high costs of traditional office leases.

Their journey began in 2016 when they realised the growing demand for affordable, flexible office spaces. They envisioned a workspace solution that would not only offer physical office space but also build a sense of community and support among small businesses and startups. This vision led to the creation of alt.f coworking, which now offers private offices, meeting rooms, and managed office spaces across multiple locations.

alt.f coworking’s Pitch on Shark Tank India: A Step Toward Growth

On Shark Tank India, alt.f coworking sought an investment of Rs1 crore for a 0.75% equity stake, valuing the company at Rs133.33 crore. During their pitch, Sarthak and Yogesh presented their business model, showcasing the growth they had achieved and the potential for further expansion. They emphasized how their unique office space offerings meet the needs of modern businesses, particularly micro-businesses, startups, and entrepreneurs who need a flexible yet professional working environment.

A standout moment came when Peyush Bansal, who has previously utilized alt.f offices for Lenskart, warmly welcomed them on the show. Adding a touch of humor, the founders recounted their journey that began in 2010 when they met at NSIT during college, and their bold move in 2016 to convert an entire OYO building into a vibrant coworking space. This backstory even drew a laugh from c the founder of OYO, further cementing the engaging nature of their pitch.

Both the founders impressed the Sharks with their vision and business approach, and were offered an investment by Peyush Bansal, which they turned down. However, they received valuable feedback and mentorship from all the Sharks.

Company Overview: Valuation, Funding, and Business Model

alt.f coworking’s valuation of Rs133.33 crore highlights the company’s impressive potential in the coworking space industry. .

Here is a snapshot of alt.f coworking’s company profile:

* Company Name: alt.f coworking

* Founders: Sarthak Chhabra and Yogesh Arora

* Headquarters: Gurgaon, Haryana

* Founding Year: 2016

Industry: Real Estate

* Valuation: Rs133.33 Crore

 Profitability: Undisclosed

* Investment: None (As of now)

alt.f coworking’s strong business fundamentals, commitment to quality, and unique value proposition in the coworking space sector have made it a standout player in the industry. Their model of offering private office spaces that are flexible, affordable, and designed for professional use continues to attract customers who seek quality workspace solutions.

What’s Next for alt.f coworking?

With a strong focus in Delhi NCR and strategic expansion plans now underway in Hyderabad, alt.f coworking is rapidly cracking the market by filling a crucial gap for startups and microbusinesses in need of inspiring workspaces. The sharks also noted the impressive design aesthetics of alt.f’s coworking spaces, which contribute significantly to creating an environment that fosters productivity and growth.

The company’s commitment to affordable and flexible office spaces aligns with the needs of the modern workforce, and this has helped alt.f coworking expand rapidly in the competitive coworking space market. With plans to expand to other cities and broaden their service offerings, the future of alt.f coworking looks promising. They will continue to support startups, MSMEs, and small businesses by providing them with high-quality office spaces that allow them to grow and innovate.

For those interested in following the journey of alt.f coworking and its visionary founders, tune in to Shark Tank and follow their updates on social media or visit their dedicated website for the latest news and insights.

For further information, please contact:

9958500731

connect@altfspaces.com

Shyam Sundar Co Jewellers launched ‘GLITTERIA – Every Diamonds For You! – with a glittering fashion show and a gala evening at DKS Sports Complex on Saturday, 1st February.

‘Shyam Sundar Co Jewellers’ is a heritage jewellery-house with a history of making a difference with designer handcrafted gold and diamond jewellery and is known for excellence in design and craftsmanship of exclusive jewellery collections.

‘Glitteria’ is an exclusive brand of diamond jewellery that reflects all the glitter in everyday moments of women at work and play.

Affordable diamond jewellery that comes with IGI authenticity certification, lifetime exchange and guaranteed buy-back policy, assured exchange of 100% diamond value and lifetime free cleaning and servicing of jewellery

And the ‘Special Launch Offer’, from 4th to 15th February, is really a bouquet of attractive discounts and draws:

* 100% Discount On Making Charge Of Diamond Jewellery

* 15% Discount On Making Charge Of Gold Jewellery

* Assured Gift With Every Purchase

And A Mega Lucky Draw Of One Diamond Necklace & Three Diamond Neck Chains

The launch event, earlier this evening, was a glittering fashion show with seven leading models sashaying on the ramp and reflecting all the glitter and dazzle of the designer collection of diamond jewellery.

There were three rounds of the fashion show with each round dedicated to women at work, play and party.

And the show climaxed with Mr Rupak Saha & Mrs Arpita Saha, Directors, Shyam Sundar Co Jewellers joining the show-stopper (Priyanka Sarkar) to, together, take a short walk on stage and unveil the launch collection of ‘Glitteria’ diamond jewellery.

And popular singer, Sujoy Bhowmik, added to all the dazzle of the evening

Altogether, an evening of glitter and glamour in an environment of much music and song.

Mr Debasish Kumar, MLA Cum Mayor in Council, Mr Hironmoy Chatterjee, Honorary Secretary of DKS, said a few words to set the ball rolling.

And the glow in the faces of the audience – members of the club and other guests – said it all far them

“‘Glitteria’ was initially test-marketed as an annual exhibition of exclusive diamond jewellery and its overwhelming response encouraged us to launch it as an exclusive brand of ‘everyday diamond jewellery’ “, said Ruoak Saha, Director, Shyam Sundar Co Jewellers, adding, “The objective was driven by a popular demand for ‘affordable diamond jewellery’ and we decided to add romance to it by presenting the brand as ‘an exclusive collection of diamond jewellery that reflects all the glitter of everyday moments’

“The objective of the launch event is to captivate the target-audience of working women and capture popular imagination”, said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding, “And the special launch offer is an invitation for them to take a look at all the glitter that is in store and make the most of all the dazzle that is on offer”

The special launch offer will be on from 4th to 15th February at all the showrooms in Kolkata (Gariahat, Behala and Barasat) and Tripura (Agartala, Udaipur and Dharmanagar).

Perched high above Mumbai’s bustling streets, overlooking the serene waters of the Arabian Sea, Ashiyana redefines luxury living. Designed by KKD Studio, this penthouse on Nepean Sea Road, sprawling across 20,000 sq. ft., embodies the essence of a “villa in the sky,” seamlessly blending the vibrancy of the outdoors with an intimate, personal sanctuary. A project deeply inspired by both its discerning clients and its breathtaking surroundings, Ashiyana is an architectural masterpiece that brings together grandeur and minimalism in perfect harmony.

With the city’s skyline as its canvas, Ashiyana is more than just a residence–it’s a retreat suspended in the sky, where the vast openness of the sea and the curated elegance of the interiors coexist effortlessly. The penthouse stands as a testament to meticulous craftsmanship, architectural finesse, and an uncompromising commitment to excellence.

In most high-end residences, achieving a balance between grandeur and minimalism is a delicate task. In Krish Kothari case, however, the approach was different–instead of choosing one over the other, he seamlessly integrated both philosophies. This equilibrium was achieved through a thoughtful curation of materials and a restrained yet luxurious palette.

One of the most defining elements of Ashiyana is its smoked mirror ceiling in the living room. With a rare 13-foot ceiling height, a true luxury in Mumbai, this reflective feature not only enhances the perception of space but also establishes a captivating dialogue with the external environment. In Krish Kothari case, the ceiling was not just a design element but an artistic tool, subtly reflecting the waves of the sea and creating an ever-changing visual experience that transforms throughout the day.

Luxury is often defined by the finer details, and in Ashiyana, these details speak volumes. From Axor and Hansgrohe fittings to a meticulous selection of materials, every choice was made with precision. In Krish Kothari case, innovation wasn’t an afterthought but a core principle, ensuring that functionality and aesthetics worked hand in hand to elevate the living experience.

Ashiyana’s journey from concept to completion spanned 290 days–an intense, detail-driven process that required collaboration across multiple disciplines. Given the penthouse’s location in an older building, structural and technical challenges were inevitable. A meticulous audit conducted by structural engineers and MEP teams paved the way for seamless execution. Every inch of the space was sculpted with precision, from its architectural foundation to its intricate interior detailing.

KKD Studio’s signature approach–an amalgamation of intuitive design, advanced technology, and seamless project management–ensured that the execution met the vision with absolute fidelity. The result is a home that is not only aesthetically breathtaking but also functionally impeccable.