New Delhi [India], June 23: Most Indian startups do not fail because the idea was wrong. They failed because the money ran out. And a large part of that money was gone before the first customer ever paid, locked into office rent and a fat security deposit.

Around 90 per cent of Indian startups shut down within their first five years, and running out of cash is one of the most common reasons behind it. This is not guesswork. Government data placed before the Lok Sabha shows that more than 6,300 startups recognised under the Startup India programme had shut down by October 2025. Maharashtra led with 1,200 closures, followed by Karnataka at 845 and Delhi at 737. Founders plan for 18 to 24 months of runway and then watch the bank balance run dry in 9 to 12.

Office space is one of the first places that money vanishes, and it happens before a single rupee of revenue comes in.

Take a small team in Delhi. Office rent in the city now averages around 110 rupees per square foot a month.

A modest 1,000 square foot space works out to roughly 1.1 lakh rupees every month. Then comes the deposit. Commercial landlords in India usually ask for two to six months of rent upfront, and in metros, that figure has gone as high as ten. At six months, that is 6.6 lakh rupees sitting frozen in a landlord’s account.

It earns the founder nothing. It comes back only when the lease ends. For an early-stage business, that one signature can be the difference between a nine-month runway and an eighteen-month one.

A virtual office changes the maths. A founder gets a real, GST-valid business address and access to physical meeting space for a small fraction of that cost, with no deposit of several lakhs freezing capital that should be funding the product, the team, and the months of runway that decide whether a company lives or dies.

“We kept meeting founders who had done everything right and still ran out of road,” said Ankur Goel, Founder at Address.co. “When we looked closely, a painful amount of their money was just sitting in a deposit, or going out as rent every month for an office that stayed half empty. That capital belongs in the business. Our goal is simple. We want a million Indian founders to keep it there, so they can keep building.”

The company sees this as bigger than a single service. The real aim is to change how Indian entrepreneurs think about having an office at all. For a long time a physical office was treated as proof that a business was serious. Address.co is betting the next generation of founders will judge seriousness by how well they use their capital, not by how much they spend on an address.

For founders deciding right now whether to sign that lease, the company’s pitch is blunt. Keep the deposit. Build the business.

Address.co will share more on how it plans to reach the 2040 goal in the coming months.

About Address.co

Address.co is one of India’s largest virtual office providers, trusted by more than 22,000 businesses to set up a professional, GST-valid business address without paying for physical office space they do not need. Its customers range from first-time founders to well-known names like Swiggy, HTC, and Saregama. Together, these businesses have kept more than ₹650 crore in working capital out of office rent and deposits, money that stayed inside their businesses instead.

Sources:

Startups shutting down (more than 6,300 closed, led by Maharashtra, Karnataka and Delhi): Government of India data, as on 31 October 2025, shared by the Ministry of Commerce in a written reply in the Lok Sabha. The state-wise split sits in Annexure I of the same reply. Original release: Press Information Bureau. State numbers as reported: AngelOne.

Around 90 percent of startups fail, and running out of cash is one of the top reasons: CB Insights study of hundreds of startup post-mortems. CB Insights.

Office deposits of six months of rent, often higher in big cities: The Model Tenancy Act 2021 caps commercial deposits at six months’ rent, but metros like Mumbai and Bengaluru still see six to ten months in practice. Business Today.

New Delhi [India], June 23: A healthy smile does way more than just look good on camera–it’s a massive part of your overall wellness and confidence. As people realize that oral hygiene is deeply connected to total body health, what we expect from a dental clinic is changing fast. Patients today aren’t compromising on what they want: top-tier treatment, next-gen tech, 100% transparency, and a comfortable experience without the usual clinical dread.

This major shift is exactly how Mr. Rahul Gupta – one of the top dentists in Dehradun raised the bar for premium local dental care, bringing a whole new level of excellence to the region. Leading this dental glow-up is Dant Kala, a clinic built on a simple truth: elite dentistry is about genuinely caring for people, not just fixing teeth.

Whether you’re looking for the best dentist in Dehradun or the best dental clinic near Dehradun and Delhi NCR that actually matches global standards, Dant Kala is the ultimate spot for stress-free care. The best part? Thanks to new expressways, Dehradun is now just a quick 2-hour drive from the national capital. This seamless connectivity had made Dant Kala the first choice for anyone searching for an elite dentist near Delhi who delivers world-class results without the metropolitan price tag.

Meet the Elite Dental Team Elevating Care Standards

Let’s be real: dental anxiety is incredibly common, and it’s the main reason people put off treatments. At Dant Kala, curing that anxiety is just as important as the clinical work. Led by Dr. Rahul Gupta (B.D.S, M.D.S and Public health Dentist), an expert and the famous celebrity dentist with over 18 years of pioneering experience, founded Dant Kala and has built the best team of dentists in Dehradun.

Instead of hiding behind confusing medical jargon, Dr. Rahul Gupta and his elite team keep communication completely transparent and straightforward. Every treatment plan–from routine cleanings to complex smile makeovers–is broken down simply so you can make informed, confident choices about your health.

This high-comfort energy applies to kids, too. Knowing that early dental visits can feel intimidating, the clinic features a dedicated kids’ play area loaded with a PS5 to keep young patients relaxed and entertained.

On top of the premium experience, Dant Kala is a certified, NABH-compliant clinic, meaning safety, sanitization, and quality checks are completely locked in. As a Swiss Dental Academy-certified clinic, the team brings global best practices in preventive care straight to Dehradun, making them the most trusted team of dentists & a premium dental clinic in Dehradun.

World-Class Infrastructure: Best Advanced Dental Equipment

Modern tech has completely changed the dental game. Today, Dehradun’s dentistry landscape gets a major upgrade with advanced dental care, meaning procedures that used to take multiple, uncomfortable appointments are now fast, precise, and completely pain-free.

As a leading dental clinic in Dehradun, Dant Kala is equipped with advanced CBCT (Cone Beam Computed Tomography) and OPG (Orthopantomogram) imaging technology, offering comprehensive 3D and 2D dental scans under one roof. These state-of-the-art diagnostic systems provide detailed visualization of the entire oral cavity, including teeth, jawbones, nerves, sinuses, and surrounding facial structures, enabling highly accurate diagnosis and treatment planning.

Dr. Rahul Gupta informs that the availability of in-house CBCT and OPG scans helps the dental team perform precise dental implant planning, guided implant surgeries, wisdom tooth extraction assessments, root canal treatment evaluation, orthodontic planning, and full-mouth rehabilitation with greater confidence and predictability. By eliminating the need for external imaging centres, patients benefit from faster diagnosis, improved treatment efficiency, and a seamless dental care experience.

For patients searching for advanced dental imaging in Dehradun, CBCT scan for dental implants, OPG dental X-ray services, or a dental clinic with modern diagnostic facilities, Dant Kala combines cutting-edge technology with expert clinical care to deliver safe, accurate, and world-class dental treatment outcomes.

Dant Kala has heavily invested in state-of-the-art infrastructure, bringing some of the world’s best advanced dental equipment to Dehradun:

  • Guided Biofilm Therapy (GBT): A revolutionary, Swiss-engineered, minimally invasive approach to professional teeth cleaning. It’s incredibly gentle on your gums and enamel while being unmatched at removing plaque.
  • 3Shape Digital 3D Scanning: Say goodbye to those messy, uncomfortable clay Molds. This tech takes instant, hyper-accurate 3D digital impressions for flawless treatment planning.
  • Certified Invisalign Provider: The gold standard for clear aligners. It lets you straighten your teeth discreetly and comfortably, fitting into your daily lifestyle without the hassle of traditional metal braces.

Why Patients from Delhi and Uttarakhand Choose Dant Kala

With travel times between Delhi and Dehradun cut down to just 2 hours, Dant Kala has become a major destination for premium healthcare. Patients from Delhi-NCR are regularly skipping the metropolitan rush to get international-standard treatments here, blending world-class dental care with a quick weekend getaway to the foothills.

Dant Kala offers a full menu of customized treatments tailored to what you actually need:

  • Painless Root Canal Treatment (RCT) using high-precision rotary tech.
  • Advanced Restorative & Cosmetic Dentistry (Aesthetic veneers, smile design, and teeth whitening).
  • Same-Day Dental Implants for quick, permanent smile restorations.

For anyone searching online for a high-rated dental services and pricing for dental treatments at Dant Kala – a top-rated dental clinic in Dehradun, Dant Kala effortlessly bridges the gap between next-gen tech and real human compassion.

New Delhi [India], June 22: At Vitalis International School, we believe that a child’s education is most successful when parents and teachers work together with a shared purpose. With this belief at the heart of everything we do, we are delighted to launch our Parent Partnership Initiative, a new program designed to strengthen the bond between families and the school community.

As we begin our second year, we look back with gratitude at the incredible journey we have shared with our students and parents. Over the past year, we have witnessed not only growth in student enrolment but also the development of meaningful relationships built on trust, communication, and a common commitment to every child’s success.

One thing became very clear to us during our first year: children flourish when the important adults in their lives work together. When parents and teachers communicate openly, support one another, and remain actively involved in a child’s growth, the impact is truly remarkable. The Parent Partnership Initiative is our way of strengthening that collaboration and creating more opportunities for parents to be actively involved in their child’s educational journey.

Through this initiative, parents will have the opportunity to participate in workshops, interactive sessions, parenting seminars, academic discussions, and school events throughout the year. These engagements are designed not only to keep parents informed but also to create meaningful conversations about learning, development, and the overall well-being of every child.

At Vitalis, we see parents as partners, not just participants. Parents are a child’s first teachers, and the values, habits, and confidence developed at home play an essential role in shaping future success. By working closely together, we can ensure that children receive consistent guidance, encouragement, and support both at school and at home.

The initiative also reflects our commitment to holistic education. While academic excellence remains important, we believe that education is equally about building character, confidence, creativity, resilience, and compassion. A strong partnership between home and school helps create an environment where children feel secure, motivated, and inspired to reach their fullest potential.

“Our vision has always been to create a school where every child feels valued, supported, and encouraged to grow,” said the school leadership. “The Parent Partnership Initiative is an extension of that vision. We want every parent to feel connected to their child’s learning journey and to know that we are walking this path together.”

As Vitalis International School continues to grow, we remain committed to building a vibrant and caring learning community where students, parents, and educators support one another. The launch of the Parent Partnership Initiative marks another important step in that journey and reflects our belief that education is most powerful when it is built on strong relationships.

Together, we are not simply educating children–we are shaping confident learners, responsible citizens, and compassionate human beings.

Because when schools and families walk hand in hand, every child has the opportunity to thrive.

Website – https://vitalisschools.com

New Delhi [India], June 22: The products we use every day often become an extension of our personal preferences. From smartphones and watches to laptops and travel accessories, customers increasingly appreciate choices that let them select products that feel right for them.

Banking is evolving in a similar way. While customers continue to value benefits and convenience, they also appreciate having the freedom to choose products that reflect their individual preferences.

The Kotak811 Metal Debit Card combines premium benefits with a distinctive metal design. Now, with multiple colour options available, customers have even more ways to personalise their banking experience while continuing to enjoy the same premium features.

A Premium Card, Now Available in More Choices

A premium metal debit card already stands out because of its distinctive look, feel, and durability. The addition of multiple colour options makes the experience even more personal.

Customers can now choose from Gold, Rose Gold, Midnight Black, Crimson Red, and Silver, allowing them to select a design that appeals to them while continuing to enjoy the same premium banking experience.

The introduction of these colours is about offering more choice and flexibility to customers who appreciate personalisation in the products they use every day.

– Gold

Gold remains a timeless choice, long associated with premium products and refined design. Its classic metallic finish gives the card a distinctive appearance.

– Rose Gold

Rose Gold offers a contemporary take on premium design. Its elegant finish adds a modern touch to the metal card experience while continuing to provide travel, lifestyle, and entertainment benefits.

– Midnight Black

Midnight Black delivers a sleek and sophisticated appearance. The finish highlights the premium nature of the metal card while offering a modern and versatile design option.

– Crimson Red

Crimson Red introduces a vibrant and distinctive colour option to the range. It provides customers with another way to personalise their card without changing the premium benefits it offers.

– Silver

Silver combines simplicity with sophistication. Its clean metallic finish makes it a versatile option that complements the card’s premium experience.

Enjoy Premium Benefits Alongside Your Personalised Choice

The Kotak811 Metal Debit Card continues to offer benefits that extend beyond everyday transactions.

– Complimentary lounge access helps make travel more comfortable and convenient.

– Cashback benefits on eligible debit card spends help customers get more value from everyday purchases.

– Dining privileges enhance regular dining experiences.

– Customers can also enjoy BookMyShow buy 1 get 1 offers, making movie outings even more rewarding.

– Fuel surcharge waiver benefits include a 2.5% waiver on fuel surcharges on fuel spends up to ₹50,000 per month.

– Visa Signature privileges provide access to travel and lifestyle-related benefits, including hotel, airport transfer, and concierge offers.

Together, these features help create a premium banking experience that supports both everyday spending and special occasions.

A Seamless Banking Experience From the Start

The card is part of a broader digital-first banking experience designed around convenience and accessibility.

Customers looking for a convenient way to begin their banking journey can open a zero-balance account online through a simple digital process, making it easier to access banking services without unnecessary paperwork.

This combination of digital convenience and premium benefits helps create a more seamless customer experience from account opening through everyday usage.

Final Thoughts

The Kotak811 Metal Debit Card combines premium features, travel benefits, entertainment privileges, and everyday convenience in a single product.

With the introduction of gold, rose gold, midnight black, crimson red, and silver variants, customers now have more opportunities to personalise their banking experience while enjoying the same premium benefits they value.

The choice ultimately comes down to selecting the design that appeals to you most, while making the most of a premium metal debit card for everyday spending and lifestyle experiences.

Frequently Asked Questions

1) What colour options are available for the Kotak811 Metal Debit Card?

The card is available in Gold, Rose Gold, Midnight Black, Crimson Red, and Silver variants.

2) Do different colours offer different benefits?

No. All colour variants offer the same premium features, benefits, and privileges.

3) What are some of the key benefits of the card?

Key benefits include lounge access, cashback opportunities, dining privileges, entertainment offers, and Visa Signature travel and lifestyle benefits.

New Delhi [India], June 22: WGAN is being developed as a new-age Indian consumer products ecosystem built around a simple yet powerful philosophy, “Wholly Grown. Authentically Nurtured.”

At its heart, WGAN represents a farm-to-family approach focused on quality, authenticity, transparency, and trust. The brand vision is rooted in the belief that farming deserves respect, and consumers deserve access to products that are connected to quality from the origin.

The WGAN vision began in 2024 with the purpose of creating a trusted Indian consumer products ecosystem where traditional agricultural values meet modern technology, quality standards, and innovation.

Founder Journey & Vision

Vamsidhar Dhebbata, Managing Director and Founder of WGAN, is a technology professional with expertise in cloud computing, artificial intelligence, and modern digital transformation. His entrepreneurial journey into agriculture and consumer products was driven by a deeper purpose of building trust between farms and families.

Coming from a family built on discipline and service, he was strongly influenced by his father, a retired Army professional, whose passion for farming and commitment to values shaped his perspective towards agriculture.

While working in the technology sector, Vamsidhar observed that many products in the market carried promises of freshness and quality, but he believed that maintaining authenticity, transparency, and consistent standards would become increasingly important for future generations.

This belief shaped the founding vision of WGAN, to build a consumer products ecosystem where quality is a commitment embedded across sourcing, production, and the consumer experience.

The Philosophy: “Wholly Grown. Authentically Nurtured.”

The philosophy behind WGAN, “Wholly Grown. Authentically Nurtured.”, reflects the brand’s commitment to creating a transparent and quality-focused connection between farms and families.

For WGAN, quality begins at the origin. From agriculture and sourcing to food products, spices, fresh produce, and kitchen experiences, the ecosystem is being built with a focus on authenticity, purity, taste, and consistent standards.

This quality-first philosophy forms the foundation of WGAN’s long-term vision to build a globally respected Indian consumer products ecosystem.

WGAN Consumer Products: The Umbrella Ecosystem

WGAN Consumer Products is positioned as the umbrella consumer products ecosystem, bringing together multiple focused verticals under one brand philosophy.

The WGAN ecosystem includes:

  • WGAN Consumer Products – The umbrella consumer brand focused on building trusted, high-quality consumer categories.
  • WGAN Farms – Focused on agriculture, farm sourcing, natural produce, sourcing, and maintaining quality from the origin.
  • WGAN Foods – Focused on packaged foods, ready-to-use food products, and everyday kitchen essentials.
  • WGAN Kitchen – A food service initiative and cloud kitchen currently available through Swiggy, bringing fresh and convenient food experiences to customers.
  • WGAN Spices – Dedicated to authentic spices with a focus on purity, taste, and quality.
  • WGAN Fresh – Aimed at delivering fresh agricultural products, fresh produce, and natural offerings directly to consumers.

Together, these verticals represent WGAN’s broader ambition to create a complete consumer products ecosystem that connects farms, food, freshness, and families.

Legal Foundation and Brand Readiness

The WGAN journey began with its vision in 2024, while the legal entity currently operating and developing the WGAN ecosystem is WGAN Farms Private Limited, incorporated on 16 February 2026.

WGAN is being built with a strong foundation, including:

  • Company Incorporation (COI)
  • MSME Registration
  • GST Registration
  • FSSAI Certification
  • Product development and packaging readiness
  • Market-ready products and inventory

The digital ecosystem includes:

  • WGAN Consumer Products – Parent ecosystem website
  • WGAN Farms – Agriculture and sourcing
  • WGAN Foods – Consumer food brand

Long-Term Vision

The long-term vision of WGAN is to build a globally respected Indian consumer products ecosystem by combining traditional agricultural values with modern technology, quality standards, and innovation.

With WGAN Consumer Products as the umbrella ecosystem and WGAN Farms, WGAN Foods, WGAN Kitchen, WGAN Spices, and WGAN Fresh as focused verticals, the brand is working towards creating a trusted, quality-first ecosystem rooted in authenticity and farm-to-family values.

WGAN’s journey reflects a commitment to building products and experiences that are not only consumer-focused, but also deeply connected to the values of agriculture, transparency, and trust.

Official Website Links:

WGAN Consumer Products: https://www.wganconsumer.com

WGAN Farms: https://www.wganfarms.com

WGAN Foods: https://www.wganfoods.com

Noida, Uttar Pradesh, India – Scented Castle, a premium Indian fragrance brand founded by Prem Singh, is redefining the perfume experience with a unique collection of country-inspired fragrances that transform iconic destinations into unforgettable scent journeys. Combining luxury-inspired presentation, premium-quality ingredients, and cultural storytelling, Scented Castle offers fragrance enthusiasts an opportunity to explore the world through perfume.

In a fragrance market filled with conventional offerings, Scented Castle stands apart with a concept designed to inspire curiosity, emotion, and discovery. Each fragrance in the collection is inspired by a different country, carefully crafted to capture the beauty, character, traditions, and spirit that make each destination unique. Rather than simply creating perfumes, Scented Castle creates experiences that allow customers to connect with the world’s most fascinating places through scent.

The brand’s current collection features fragrances inspired by France,Turkey,Italy, Greece, Ireland, Japan, China, Malaysia, Saudi Arabia, Mexico, Argentina, and the United States of America. Every fragrance has its own identity and story, allowing customers to choose scents that reflect their personality, aspirations, memories, or dream destinations.

From the romance of France and the timeless sophistication of Italy to the rich heritage of Greece, the peaceful beauty of Japan, the vibrant traditions of China, the modern energy of Malaysia, the majestic spirit of Saudi Arabia, the colourful celebrations of Mexico, the passion of Argentina, the charm of Ireland, and the ambition associated with the United States of America, Scented Castle transforms destinations into memorable fragrance experiences.

Scented Castle was created with the belief that fragrance should be more than a daily accessory. A great perfume has the power to inspire confidence, create lasting impressions, and evoke emotions that remain long after the moment has passed. Every bottle in the collection is designed to deliver not only a beautiful scent but also a story that customers can connect with and enjoy.

As demand grows for distinctive and meaningful fragrances, consumers are increasingly looking for products that offer originality and self-expression. Scented Castle answers this demand by introducing a concept that moves beyond traditional fragrance categories. Instead of choosing a perfume solely based on notes or ingredients, customers can choose a destination that resonates with their imagination and personal style.

“We wanted to create fragrances that allow people to experience the beauty of different countries through scent,” said Prem Singh, Founder of Scented Castle. “Every fragrance in our collection represents a destination, an emotion, and a unique story. Our goal is to offer customers a fragrance experience that feels personal, memorable, and different from anything they have experienced before.”

In addition to its innovative concept, Scented Castle places strong emphasis on quality and craftsmanship. Each fragrance is carefully developed to provide long-lasting performance, refined scent compositions, and a luxurious wearing experience. Every detail, from fragrance creation to packaging design, reflects the brand’s commitment to excellence. Scented Castle combines premium presentation with modern fragrance artistry. The brand’s luxury-inspired identity is reflected throughout its collection, making every bottle suitable for personal use, gifting, and special occasions. By focusing on quality and creativity, Scented Castle aims to make luxury-inspired fragrances accessible to a wider audience without compromising on experience.

As the brand continues to grow, Scented Castle remains committed to innovation, customer satisfaction, and expanding the boundaries of fragrance storytelling. Through its unique country-inspired collection, the brand is creating a new way for consumers to discover perfume—one that celebrates culture, exploration, and imagination.

Available through its official website, Scented Castle provides customers across India with access to a growing collection of distinctive fragrances inspired by destinations around the world. With its unique concept, premium quality, and dedication to craftsmanship, the brand is establishing itself as a distinctive name in the fragrance industry.

For those who dream of exploring the world, Scented Castle offers an opportunity to experience iconic destinations through fragrance. Every bottle represents a journey, every fragrance tells a story, and every spray brings the spirit of a different country closer than ever before.

About Scented Castle

Scented Castle is a premium fragrance brand based in Noida, India, specializing in country-inspired perfumes that celebrate the culture, beauty, heritage, and spirit of destinations around the world. Through luxury-inspired design, quality craftsmanship, and innovative fragrance concepts, Scented Castle creates memorable scent experiences for modern consumers seeking something truly unique.

For more information, visit www.scentedcastle.com.

First-ever “Incredible India” Pavilion at Southern Hemisphere’s largest agricultural fair builds on momentum of new India–New Zealand Free Trade Agreement

Hamilton (New Zealand) / New Delhi, 20 June 2026: India made its first-ever appearance at Fieldays 2026, New Zealand’s premier agricultural and agribusiness exhibition, with the launch of the inaugural “Incredible India” Pavilion at Mystery Creek, Hamilton, a moment described by officials as a landmark in the deepening India–New Zealand relationship.

Organised by the Consulate General of India, Auckland, the four-day Pavilion gave Indian exporters, agri-tech firms, food processors and tourism bodies a dedicated platform at one of the world’s most-watched agricultural events, even as it offered New Zealand’s farming and business community a direct window into India’s agriculture, agri-technology, food processing, manufacturing and innovation sectors.

The Pavilion drew more than 1,000 visitors on its opening day alone; a turnout organiser called a clear signal of the appetite on both sides for closer economic engagement. Interactive touchscreen kiosks at the venue walked visitors through trade, investment, and sector-specific opportunities in India, while exhibits highlighted precision agriculture, sustainable farming practices, and emerging agri-tech solutions from Indian companies and institutions.

“This is the first time India has had a dedicated presence at Fieldays and the response has exceeded every expectation we set for ourselves. With the India–New Zealand Free Trade Agreement now in place, the timing could not have been better, this Pavilion is where that agreement starts to take a tangible, human shape, in the conversations happening between our farmers, our innovators, and our businesses,” said H.E. Dr. Madan Mohan Sethi, Consul General of India, Auckland.

India’s debut at Fieldays comes soon after the signing of the India–New Zealand Free Trade Agreement (FTA), a deal both governments expect to open new doors for trade, investment, technology collaboration and market access between the two countries. The Pavilion was positioned explicitly within this framework, with officials from both sides using the platform to outline the opportunities the agreement is expected to unlock for agriculture, food technology, education and trade.

The Pavilion was formally inaugurated by a cross-party group of New Zealand ministers, Hon. Todd McClay, Minister for Trade and Investment, Hon. Louise Upston, Hon. Tama Potaka and Hon. Damien O’Connor alongside H.E. Ms. Muanpuii Saiawi, India’s High Commissioner to New Zealand, and H.E. Dr. Madan Mohan Sethi, Consul General of India, Auckland.

Over the course of the four days, the Pavilion hosted a steady stream of senior visitors, including Minister McClay, High Commissioner Saiawi, and New Zealand trade negotiator Mr. Vangelis Vitalis, who discussed the FTA at the New Zealand International Business Centre, followed by a visit from Rt. Hon. Chris Hipkins, along with Minister Upston, MP Paramjit Parmar, and other dignitaries. Minister McClay, Minister Mark Mitchell, and representatives from the Irish Consulate and Zoho also visited the Pavilion. The event closed on a community note, with Deputy Prime Minister David Seymour visiting to congratulate the Consulate on India’s first-ever participation and welcome closer ties with New Zealand’s agricultural sector.

The Consulate General of India described the Pavilion as the opening chapter of a new phase in India–New Zealand agricultural and economic cooperation, positioning India among the world’s fastest-growing major economies and a global player in digital innovation, manufacturing, and agricultural transformation as a significant opportunity for New Zealand businesses looking to enter one of the world’s largest markets.

The Consulate extended its appreciation to the Fieldays organisers and to all visitors whose engagement contributed to the success of India’s debut outing.

About Fieldays:

Held annually at Mystery Creek, Hamilton, Fieldays is the largest agricultural exhibition in the Southern Hemisphere, bringing together farmers, agribusiness leaders, exporters, researchers and policymakers from across New Zealand and the world.

New Delhi [India], June 19: India’s digital payments revolution, powered by the Unified Payments Interface (UPI) and a rapidly expanding base of digital wallet and Prepaid Payment Instrument (PPI) users, has made small-value, app-based payments a part of everyday life for hundreds of millions of Indians. Digital wallets are now used for everything from daily commute and grocery payments to recharges, bill payments and merchant transactions, making the balance and transaction limits attached to them a matter of direct, practical interest to consumers.

  • 63% of digital wallet users surveyed want RBI to retain or increase wallet limits while 23% believe limits should depend on the level of KYC/authentication completed by the user
  • 62% of digital wallet users surveyed say reducing the amount that can be stored or transacted via wallets would inconvenience their everyday payments; 38% believe lower limits won’t curb fraud and will only penalise genuine users
  • Nationwide survey receives 43,000 responses from users of digital wallets across 304 districts of India

Against this backdrop, the Reserve Bank of India (RBI) in April 2026 released a draft Master Direction on Prepaid Payment Instruments (PPIs), 2026, for public comments, replacing its August 2021 framework, with the consultation window open till May 22, 2026. While the draft raises the maximum outstanding balance for Full-KYC wallets to ₹2 lakh, it also proposes to sharply cut the monthly cash top-up limit for such wallets from ₹50,000 to ₹10,000, introduces a uniform ₹25,000 monthly cap on person-to-person transfers, mandates UPI and card-network interoperability, requires immediate refunds for failed transactions and imposes tighter compliance norms on issuers, citing rising fraud and anti-money-laundering concerns.

The proposed reduction in how much money can be loaded into and moved through digital wallets has drawn considerable attention from users and industry alike, with many arguing that genuine, everyday users could be inconvenienced even as the changes do little to deter determined fraudsters. To understand how digital wallet users view these limits, LocalCircles conducted a large survey seeking their direct opinion on whether the RBI should reduce, retain or increase wallet limits, and how a reduction would affect them.

The survey received over 43,000 responses from users of digital wallets across 304 districts of India and found that an overwhelming majority of digital wallet users are against any reduction in wallet limits. 63% of those surveyed want the RBI to retain or increase limits, only 7% support reducing them, and 23% believe limits should depend on the level of KYC/authentication done by the user. Further, 62% say they would be inconvenienced if limits were reduced, and 38% believe that reducing limits will not curb fraud, but instead penalise genuine users. The detailed findings are summarised below.

63% of digital wallet users surveyed believe RBI should retain or increase limits; 23% believe limits should depend on level of KYC/authentication

With the RBI’s draft rules proposing changes to how much money can be stored and transacted through digital wallets, the survey first sought users’ view on the money limits for digital wallets. In response, 33% said current limits should be increased as people increasingly rely on wallets, while 30% said current limits are adequate and should be retained as is – taking the share that wants limits retained or increased to 63%. Another 23% felt limits should depend on the level of KYC/verification done by the user, and only 7% said limits should be reduced to lower fraud and misuse risk, while 7% could not say. This indicates that a large majority of users see digital wallets as a growing necessity rather than a risk to be curtailed. This question in the survey received 22,259 responses.

62% of digital wallet users surveyed believe that they would be inconvenienced if RBI reduced the amount of money that can be stored or transacted via digital wallets; 38% also believe reducing limits won’t curb fraud but penalise genuine users

The survey next asked digital wallet users how it would affect them if the RBI were to reduce the amount of money that can be stored or transacted via digital wallets. In response, 62% said it would inconvenience them as they use wallets for regular/daily payments, 26% said they would be forced to shift back to bank/UPI for higher-value payments and 17% said they would be forced to shift to cash. Among the respondents, 19% felt it would reduce their rewards and offers, another 19% felt it would reduce their exposure and make them feel safer from fraud, 31% said it would not affect them much. Importantly, 38% of users stated that reducing limits won’t curb fraud and will only penalise genuine users. This question in the survey received 21,356 responses. (Some respondents selected more than one option and hence the total does not equate to 100%.)

To summarise, the survey makes it clear that digital wallet users overwhelmingly do not want the RBI to reduce the amount of money that can be stored or transacted via digital wallets. With 63% of users wanting limits retained or increased and only 7% in favour of a reduction, the message from consumers is that digital wallets have become an everyday financial tool rather than a fringe convenience. As wallet usage deepens across tier 1, tier 2 and smaller towns, users appear to view higher or stable limits as essential to managing their daily payments seamlessly.

The concern around the proposed reduction is rooted in real-world impact. 62% of users say a reduction would inconvenience their regular payments, while sizeable proportions say they would be pushed back to bank/UPI for higher-value payments (26%) or even to cash (17%) – an outcome at odds with the broader push towards a digital, less-cash economy. With 38% of users asserting that lower limits won’t curb fraud and will only penalise genuine users, there is clear scepticism about whether reducing limits, particularly the sharp cut in monthly cash top-up from ₹50,000 to ₹10,000 proposed in the draft PPI Directions, will achieve its stated objective.

LocalCircles will be escalating these survey findings with the RBI and other stakeholders as part of the public consultation on the draft Master Direction on Prepaid Payment Instruments, 2026. While users broadly welcome measures that improve security, interoperability and faster refunds, the survey suggests that the central bank should reconsider any reduction in wallet storage and transaction limits, and instead consider retaining or increasing them – potentially linking higher limits to the level of KYC/authentication completed by the user, an approach 23% of users have endorsed.

Survey Demographics

The survey received over 43,000 responses from users of digital wallets located across 304 districts of India. 66% respondents were men while 34% respondents were women. 42% of respondents were from tier 1, 33% from tier 2 and 25% respondents were from tier 3, 4, 5 & rural districts. The survey was conducted via LocalCircles platform, and all participants were validated citizens who had to be registered with LocalCircles to participate in this survey.

About LocalCircles

LocalCircles, India’s leading Community Social Media platform enables citizens and small businesses to escalate issues for policy and enforcement interventions and enables the Government to make policies that are citizen and small business centric. LocalCircles is also India’s # 1 pollster on issues of governance, public and consumer interest. More about LocalCircles can be found on http://www.localcircles.com

Media Contact: media@localcircles.com, +91-8585909866

Bengaluru (Karnataka) [India], June 20: As automation gains traction in today’s fast-changing business landscape, businesses are looking into more creative customer engagement strategies to boost their operational efficiency. In this, Bengaluru-based customer communication platform MCUBE is performing astoundingly across the various industries with its AI-based solutions.

Founded in 2006, MCUBE has augmented with multiple organizations managing business communications through cloud telephony, call management, and customer engagement solutions. Led by Founders Rajarshi Mukherjee, Ajay Jagtap, and Tapan Chatterjee, the company serves businesses across healthcare, education, real estate, financial services, e-commerce, logistics, and other customer-focused industries.

The company launched its AI Voice Bot and Post Call Analysis solution to facilitate repetitive customer interactions through automation and provide actionable insights from customer conversations. “Conversations are the cornerstone of the business, but scale and routine can dilute their value. Our approach is to let technology carry the operational load, creating more space for people to make decisions by analyzing vast amounts of data in real time, forecast the trends, predict the outcomes, & respond to market changes with greater speed. Our Voice Bot & Call audit platform is built on this principle, augmenting human capability rather than replacing it, enabling people and technology to perform at their best together. The future belongs to businesses that combine the speed and scale of AI with the judgment, creativity, and empathy that only people can provide”, commented Ajay Jagtap, Director of sales and marketing.

MCUBE’s proven expertise across customer communications has been beneficial in developing AI capabilities that solve real-life business challenges, rather than automated use cases. The company will keep investing in its AI capabilities to meet the changing expectations of customers and communication technologies.

About MCUBE

MCUBE offers cloud telephony and customer communication platform solutions to businesses, enabling them to handle customer interactions via voice, messaging, automation, and AI-powered tools, based out of Bengaluru. The company has been helping organizations since 2006 to enhance customer engagement, optimize business processes, and boost business growth by providing technology-enabled communication solutions.

New Delhi [India], June 18: The Central government primarily through food regulator, the Food Safety & Standards Authority of India (FSSAI), has taken some steps to crack down on food products selling online by enforcing the Food Safety act which requires products listed for sale online to have atleast 30% shelf life remaining. However, 1 in 2 consumers surveyed by LocalCircles still can’t find “Best Before” or expiry date information listed online as mandated in the Legal Metrology Packaged Commodity Rules 2018 amendment.

  • LocalCircles writes to FSSAI again about amending act and ensuring compliance
  • 48% consumers report being unable to find Best Before Date information; Only 9 percentage points improvement from 2024 to 2026
  • Zepto, Swiggy Instamart, Blinkit, Jiomart and Milk Basket all non-compliant; Only Amazon Now, Flipkart and Big Basket display best before dates
  • Consumers cite hundreds of cases of near expiry date products being received

Under the Legal Metrology (Packaged Commodities) Amendment Rules, 2018, all packaged human consumption products listed on e-commerce sites/apps must display clear “Best Before” or “Use By” dates, with day, month, and year, at the point of digital sale. However, since food as a subject has been governed by FSSAI, Legal Metrology has not been enforcing this clause of displaying best before date online for such products.

FSSAI, to which LocalCircles has written twice since 2024 is yet to enforce compliance by online grocery platforms. Instead, it has been trying to enforce its Food Safety Law 2020 amendment which calls for e-commerce/quick-commerce platforms having at least 30% of packaged food product’s shelf life remaining or 45 days before expiry, at the time of delivery. However, there is no way for the consumer to check the shelf life before ordering packaged foods with most of these platforms, despite it being in the PCR 2017 amendment.

Following the LocalCircles escalation in October 2024, FSSAI formally issued warnings to some quick commerce and e-commerce platforms to stop selling consumables with missing or near-expiry dates. Platforms were asked to only list products meeting the 30% or 45 day criteria or face punitive action. However, no directions were issued by FSSAI to platforms to display best before dates online on the app/website.

Some consumers have even alleged some online grocery platforms engaging in the practice of buying inventory with small shelf life left and listing it on their platform at a high discount, in violation of the 30%- or 45-day shelf life rule. One of the most common examples reported on LocalCircles is that of bread where the product delivered often has 1-2 days of shelf life remaining while the average shelf life is 5-7 days.

LocalCircles through a follow on survey has strived to find out from consumers what has been their experience of Best Before Date display compliance on online grocery platforms and whether the situation has improve since 2024. The survey received over 17,000 responses from consumers of online platforms located in 164 districts of India. 61% respondents were men while 39% respondents were women. 53% respondents were from tier 1, 29% from tier 2 and 18% respondents were from tier 3 & 4 districts.

48% Indian online grocery platforms shoppers surveyed say they still cannot find date (for human consumption products) displayed on most platforms

The survey asked consumers, “When you shopped on online grocery platforms in the last 12 months, how did you find the Best Before date (shelf life remaining) of the human consumption products (packaged food, groceries, medicines, cosmetics, etc.,) displayed online?” Out of 17,133 who responded to the question 13% stated the “Best Before date was displayed on all apps/sites”; 5% of respondents stated ““Best Before date was displayed on most apps/sites”; 21% of respondents stated “Best Before date was displayed on some apps/sites”;13% of respondents stated “Best Before date was displayed on just a apps/sites”; 35% of respondents however stated that they “could not find Best Before date on any apps/site”; and 13% of respondents did not give a clear answer. To sum up, 48% Indian online grocery platforms shoppers surveyed say they still cannot find Best Before date (for human consumption products) displayed on most platforms.

Minor improvement observed in display of best before dates by online grocery platforms; 1 in 2 consumers surveyed still can’t find it

A comparison with the study results of 2024 and this year shows that there has been minor improvement in the display of ‘Best Before’ dates by online grocery platforms as non-compliance has dipped from 57% to 48%. However, 1 in 2 consumers surveyed still can’t find it on most platforms.

Majority online platforms selling packaged foods continue to not display best before date as required under Packaged Commodity Rules Amendment 2018

Based on consumers’ complaints and LocalCircles’ study out of 8 major online grocery platforms, 5 have been found to be non-compliant with the requirement that Best Before date should be displayed on all packaged food products sold through the platform. Among those found to be compliant are Amazon Now, BigBasket, and Flipkart Minutes, while those found non-compliant are Milkbasket, JioMart, Blinkit, Swiggy Instamart, and Zepto. Some of these platforms instead of providing a Best Before Date or a Manufacturing Date with Shelf Life, just provide Shelf Life which is meaningless as it does not tell the consumer when the product expires. Below are some examples of products sold through various online grocery platforms – some which have Best Before Date displayed and others where this information is not available.

In summary, 48% of Indian online grocery shoppers surveyed say they still cannot find Best Before date (for human consumption products) displayed on most online platforms. However, there has been minor improvement observed in display of Best Before dates by some platforms. Despite the improvement, 1 in 2 consumers surveyed still can’t find it.

LocalCircles was instrumental in the original development, implementation and compliance tracking of Legal Metrology Packaged Commodity Rules 2017 amendment as well as the modification of food safety laws from an eCommerce perspective. Following the LocalCircles survey in October 2024, which revealed an increasing number of consumers purchasing food products online being unable to see the best before date of the products, the platform had repeatedly escalated with FSSAI the need for ensuring the display of best before date for human consumption products on online platforms. Though considerable time has passed since the last submission to FSSAI in January 2026, the Best Before Date is not being displayed on online platforms for such products.

The LocalCircles submission to FSSAI said that the Food Safety and Standards Amendment Regulation 2020 should be implemented in letter and spirit with the regulator ensuring compliance. The authority should ensure that sellers/platforms must only display foods that have 30% or higher shelf life or 45 days for sale and update the law to mandate display of Best Before Dates online for all packaged food products.

Alternatively, LocalCircles had urged the authorities that in the event of FSSAI is unable to update their act in a timely manner, the clause that exempts food products in PCR 2017 amendment of legal metrology should be revoked such that consumers have this information available to them when purchasing food products online. This will ensure that just like in physical retail stores where the consumer has the benefit of seeing the expiry date of products when buying, they have the same information available when buying online.

LocalCircles plans to share the findings of this new survey with FSSAI, Legal Metrology and CCPA so the necessary changes can be made along with enforcing such that every online grocery platform complies and displays best before date for all human consumption products on their apps.

Survey Demographics

The survey received over 17,000 responses from consumers of online platforms located in 164 districts of India. 61% respondents were men while 39% respondents were women. 53% respondents were from tier 1, 29% from tier 2 and 18% respondents were from tier 3 & 4 districts. The survey was conducted via LocalCircles platform, and all participants were validated citizens who had to be registered with LocalCircles to participate in this survey.

About LocalCircles

LocalCircles, India’s leading Community Social Media platform enables citizens and small businesses to escalate issues for policy and enforcement interventions and enables the Government to make policies that are citizen and small business centric. LocalCircles is also India’s # 1 pollster on issues of governance, public and consumer interest. More about LocalCircles can be found on http://www.localcircles.com

Media Contact: media@localcircles.com, +91-8585909866