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OLDZARI.COM – The Premier Destination to Sell Kanchipuram, Mysore & Banaras Zari Sarees

OLDZARI.COM – The Premier Destination to Sell Kanchipuram, Mysore & Banaras Zari Sarees

Kanchipuram (Tamil Nadu) [India], June 20: In the vibrant and heritage-rich world of Indian textiles, OLDZARI.COM has carved out a unique space as the first-ever online platform dedicated to buying used or old pure zari sarees and other zari-based items across India. What began as a local initiative has grown into a trusted national brand that empowers households to unlock the hidden value of their traditional zari treasures.

A Vision Rooted in Heritage

Founded in 2020 by Ganesh Sah M, a seasoned expert in the traditional silk industry of Kanchipuram, OLDZARI.COM was born out of a simple yet powerful idea-to offer a reliable and respectful way for families to sell their old Kanjivaram, Mysore Silk, Banaras Silk or any zari items. Recognizing the sentimental and financial value woven into these heirlooms, the platform was built with transparency, trust, and customer comfort at its core.

Over the past five years, OLDZARI.COM has built a solid reputation in the online marketplace by upholding these principles. Thousands of customers from cities like Chennai, Bengaluru, Delhi, Hyderabad, and beyond have turned to OLDZARI.COM as their go-to solution for monetizing vintage sarees, zari blouses, dhotis, and other precious garments often stored away for generations. The company’s commitment to honest dealings and cultural sensitivity has earned them a loyal customer base and widespread acclaim.

What sets OLDZARI.COM apart is its pioneering service model, which ensures convenience and trust at every step. One of the standout features is the free door pickup service, allowing customers to sell their zari items without the hassle of visiting a store or couriering expensive garments on their own. Upon pickup, the items undergo a non-invasive zari purity test, ensuring that no damage is done to the sarees during verification. This method helps determine the exact composition and value of the zari used.

Adding to the transparency, every seller receives a detailed test report explaining the purity and final value of their items. If the customer is satisfied, payment is processed quickly. If not, OLDZARI.COM ensures a free return of the items, reinforcing their no-obligation policy and respect for customer choice.

National Recognition and Customer Trust

This unique model of ethical buying, coupled with exceptional customer care, has helped OLDZARI.COM win the Award of Excellence in Purchase of Vintage Wedding Sarees, a prestigious recognition that highlights the brand’s impact and innovation in the field of heritage textile commerce.

The success of OLDZARI.COM is also a testament to Ganesh Sah’s deep understanding of the zari and silk ecosystem. Hailing from the renowned weaving town of Kanchipuram, he has seen firsthand the value and sentiment attached to each zari thread. By integrating traditional expertise with modern technology, he established a platform that honors cultural heritage while enabling families across India to unlock the preserved value of their heirloom textiles.

Today, OLDZARI.COM is more than just a business-it’s a bridge between the past and the present. It offers a dignified solution to people who wish to part with their vintage garments without worry or confusion. It also plays a crucial role in promoting sustainability by recycling and reusing valuable zari materials that might otherwise go to waste.

As the platform continues to grow, it remains committed to its founding values: honesty, cultural respect, and customer empowerment. With ongoing innovations in testing, logistics, and customer outreach, OLDZARI.COM is poised to lead the vintage zari marketplace for years to come.

In an age where fast fashion often overshadows traditional craftsmanship, OLDZARI.COM stands tall as a reminder of the enduring value of India’s textile heritage-and the modern solutions that can help preserve it.

So, Where Can You Sell Old Zari Sarees?

If you’re holding on to a pure zari Kanjivaram, Mysore Silk, Banaras Silk Saree, blouse, or dhoti that deserves a second life, OLDZARI.COM is your answer. It provides the most secure, respectful, and transparent way to sell old zari garments in India today. With no hidden charges, free testing, and zero pressure to sell, it’s a platform built on trust.

Safer Roads by Code : India’s Next-Gen Hack Transforming Safety

Safer Roads by Code : India’s Next-Gen Hack Transforming Safety

What happens when you challenge budding engineers and developers to build something that’s not just cool, but also makes the world a better place?

That was the spirit behind a recent hackathon hosted by Locus, a global supply chain automation company, known for helping businesses perfect omni-channel fulfillment and delivery across all-miles.

Before it became a global leader in logistics and supply chain tech, Locus began its journey with RideSafe, a navigation app dedicated to women’s safety.

This year, the organization went back to its roots. On Women’s Day, Locus launched ‘Code For Her’, a hackathon open to young tech talent across India, inviting them to reimagine women’s safety through the lens of AI, data, and design.

But here’s the twist: the focus wasn’t on just celebrating Women’s Day. It was on sparking purposeful innovation, nudging the next generation of developers, builders and creators to think critically about the world around them, and how their skills can make it better.

“At Locus, we’ve always believed that technology finds its true meaning in the problems it solves,” said Geet Garg, Co-founder and Chief Technology Officer at Locus. “This hackathon wasn’t about building the next viral app, but rather about sparking a mindset. We wanted young developers to see that when engineering is combined with empathy and intention, AI can do more than automate – it can protect, empower, and truly make a difference.”

The Winners

The hackathon received entries from first-year college students to early-career professionals solving for a common brief: designing an intelligent safety system that can help individuals, especially women, travel more confidently.

  • 1st Place: Guardian Agents
    Ashish Kumaraswamy    , along with his team members Mathana Mathav and Arvind Puthocode, all young techies from Tamil Nadu, built something that went beyond navigation. Their AI-powered app introduced intelligent safety companions or ‘Guardian Agents’ that monitor real-time risk, and think efficiently to step in when something feels less than ideal. In addition to route planning, the app also acts like a protective presence on every journey.

“As a team passionate about AI and technology, we saw this as an opportunity to apply Agentic AI frameworks to address a real-world issue. The hackathon offered a platform to combine our technical skills with a socially relevant cause, motivating us to contribute and make a difference” – Ashish and his team shared.

  • 2nd Place: NirbhayaPath
    Shaik Mohammed Huzaifa    , Software Engineer from Andhra Pradesh, built a highly intuitive and adaptive route-planning platform that integrates police data, community reviews, lighting conditions, and crime trends. The robust app features a safe route finder, a co-commuter matching tool ‘Sathi’, a smart SOS and escort mode along with community sourced safety ratings and AI-led risk predictions.
  • 3rd Place: SafeDen
    Srushti Kumar    , a 3rd-year Computer Science and Design student at KSIET, Bangalore designed a sleek safety dashboard with verified ‘safe havens’, real-time journey tracking, and tiered emergency support for different situations where help might be needed.

Why This Still Matters

Women’s safety isn’t a one-day conversation to be had on 8th March and forgotten for the rest of the time. According to 2025 NCRB data, over 88% of women in Indian metros report feeling unsafe after dark, with 60% altering their routes to avoid risk. The need for smart, user-first safety technology is urgent and ongoing.

Initiatives like these act as ‘nudges’ towards responsibility, empathy, and a tech culture that values solving problems for the world.

“As an organization that has always stood for building with empathy and innovating purposefully we were genuinely impressed.” said Vittal Sirigiri, Head of Data Science at Locus. “What really stood out was how these young minds thought about risk, behavior, context and not just code. Every entry showed a desire to use AI in ways that could genuinely help people. That’s the kind of thinking we were hoping to spark with CodeForHer. And honestly, that’s the kind of mindset we look for in our teams – curious, socially aware, and driven to solve real-world problems”.

Beyond the competition, this was also a quiet testament to the tech culture we are building at Locus. In an industry often dominated by speed, optimization, and cost-efficiency, this hackathon was a reminder that tech should never lose sight of its human purpose.

About Locus:

Founded in 2015, Locus is a leading global supply chain automation company transforming decision-making through the power of AI and ML.  Our proprietary platform empowers enterprises to simplify logistics complexities, and optimize every mile of their supply chain.  Operating across India, South East Asia, North America, Middle East and Europe, Locus is trusted by leaders like Unilever and Nestle to name a few and is recognized by Gartner. Keep in touch to see what’s next. 

TextileExport Revolutionizes B2B Women’s Clothing Market from the Heart of Surat

TextileExport Revolutionizes B2B Women’s Clothing Market from the Heart of Surat

Surat, India – [June 19, 2025] – TextileExport  (https://www.textileexport.in/) founded by the renowned Pixel team of textile experts, is redefining the way global buyers source women’s clothing from India. In a city known as the textile capital of India, Textile Export stands out as the leading B2B online platform specializing in bulk exports of sarees, kurtis, salwar kameez, and more. With unmatched expertise and deep-rooted industry connections, the company has emerged as the most trafficked B2B women’s clothing website in India, empowering international wholesalers and retailers to make efficient and reliable purchases online.

The Story Behind the Brand

Surat has long been a powerhouse in textile manufacturing, known for its vast network of local vendors and its dominance in India’s fashion industry. However, despite its global potential, much of the business in Surat has remained offline or focused on small-scale retail. That’s where Textile Export saw a game-changing opportunity.

Launched by a team with decades of hands-on experience in garment manufacturing and international exports, the goal was clear: bridge the gap between offline sellers in Surat and bulk buyers around the world through a digital-first B2B platform. Today, TextileExport.in is not only meeting that vision but exceeding expectations by creating a reliable, scalable, and transparent channel for global trade.

India’s #1 B2B Platform for Women’s Clothing

What makes TextileExport.in a market leader?

  • Bulk Focus, Not Retail: Unlike traditional marketplaces, TextileExport is strictly B2B, catering only to bulk buyers, wholesalers, boutique owners, online store resellers, and exporters.
  • High Volume, High Trust: With thousands of satisfied clients from across the globe including the UAE, UK, USA, Canada, Malaysia, and more, TextileExport has become synonymous with bulk clothing trust.
  • End-to-End Digital Experience: From digital catalogs to order placement, payments, and logistics support, everything is streamlined for ease and transparency.
  • Most Visited B2B Textile Website: According to internal analytics and industry reports, TextileExport.in receives the highest traffic in the women’s B2B clothing sector in India.
  • Empowering B2B Buyers Worldwide

For too long, international buyers had to depend on middlemen or fly to India to source quality garments. TextileExport has eliminated that barrier by offering a fully functional digital experience for bulk buying, making the process not only cost-effective but also time-saving.

Through its user-friendly interface, daily product updates, competitive pricing, and responsive support team, Textile Export allows businesses to make confident buying decisions, from anywhere in the world.

Surat’s Global Gateway for Fashion Export

Operating directly from Surat, which is home to thousands of textile units and manufacturing hubs, Textile Export brings the advantage of local sourcing with global reach. By connecting buyers directly with Surat’s top factories and designers, Textile Export is ensuring authenticity, affordability, and agility—traits often missing in traditional B2B buying.

“Most sellers in Surat either don’t have an online presence or sell only retail through platforms like Instagram or marketplaces,” said the founding team. “TextileExport is the only platform of its kind, built for B2B buyers and tailored for the bulk textile industry. We don’t just list products—we build partnerships.

Future Plans and Growth

TextileExport.in is on a mission to digitize and scale the textile export business further. The company plans to expand into more product categories, add multi-language and multi-currency support, and strengthen global warehousing and shipping logistics to serve clients even better.

India’s Fashion Jewellery Boom: How Local Startups Are Challenging Big Brands

India’s Fashion Jewellery Boom: How Local Startups Are Challenging Big Brands

Emerging  players like KotsTrend from Kochi are redefining how Indians shop for everyday jewellery

Kochi (Kerala) [India], June 18: India’s fashion jewellery industry, once dominated by a handful of legacy and celebrity-backed brands, is experiencing a quiet but profound shift. A growing crop of local startups is entering the market, challenging traditional players by leveraging digital-first strategies, regional craftsmanship, and a strong focus on everyday wear. This evolution is giving rise to a more diverse, accessible, and culturally rooted jewellery ecosystem.

Well-established names such as Giva, Rubans, Kushals, and Palmonas (the latter co-owned by Bollywood actress Shraddha Kapoor) continue to enjoy widespread recognition, particularly in urban centers. However, in recent years, smaller brands from non-metro cities have started to carve out their own niche, attracting a loyal customer base across India.

A Growing Appetite for Affordable Luxury

Industry insiders note that the shift is being driven by a changing consumer mindset. The Indian fashion shopper — especially in the 20–35 age group — is increasingly seeking lightweight, tarnish-resistant, and stylish accessories that can be worn every day. “It’s not just about weddings and special occasions anymore,” says fashion retail analyst Meera Rao. “There is now a strong preference for minimalistic designs that balance affordability with aesthetic value.”

In this evolving landscape, homegrown labels like Kots Trend, based in Kochi, are gaining traction. Originally launched in

2016 from Latur as a printed T-shirt brand targeting youth, Kots has since pivoted toward the fashion jewellery space under its new avatar — Kots Trend from a new location. The brand was also  featured in startup magazine – Yourstory in 2016 which now offers a curated collection of anti-tarnish earrings, necklaces, chains, and bracelets, catering to both men and women.

From Apparel to Accessories: A Strategic Pivot

According to sources close to the brand, the shift from apparel to accessories was rooted in a deep understanding of emerging market trends. “We observed a growing gap in the market — stylish, everyday jewellery with long-lasting finish that doesn’t burn a hole in the pocket,” says a person familiar with the brand’s evolution. What sets Kots Trend apart, according to its growing customer base, is its emphasis on premium look and feel, paired with value pricing. By eliminating intermediaries and opting for a direct-to-consumer model, the brand ensures quality control, faster delivery, and lower costs. All products are managed and shipped directly by the company — a departure from its previous dropshipping model.

Made in India, Made with Intention

One of the defining features of many new entrants in the jewellery space is their commitment to the Make in India ethos. While many global fast-fashion labels still rely on mass production abroad, newer Indian brands are collaborating with local artisans and manufacturers to bring out designs rooted in Indian aesthetics. “We work closely with local craftspeople to maintain the authenticity and detailing of our jewellery,” says a Kots Trend founder Abhilash Pillai – “This not only helps preserve indigenous skills but also ensures a premium-quality product for our customers.”

Men’s Fashion Jewellery Finds Its Footing

Interestingly, the brand has also focused on a segment often overlooked in the fashion accessory space —men. From symbolic pendants like the “Om Power Chain” to subtle chains and bracelets, the brand’s men’s collection has found an unexpected but strong following. Market research supports this direction. According to a 2023 survey by the Indian Fashion & Lifestyle Association, over 38% of urban men aged 18–30 reported purchasing at least one fashion accessory in the past six months, indicating a shift in style preferences among male consumers.

Digital Is the New High Street

As with most modern startups, online presence has been a game changer. With no reliance on physical stores, brands like Kots Trend are making use of Instagram Reels, influencer tie-ups, and niche Facebook groups to reach fashion-savvy audiences across India. Their e-commerce platform, Kots.in, is optimized for mobile-first buyers, with detailed product imagery, reviews, and secure payment options. “Instagram has become the new runway,” observes Bangalore-based digital strategist Ankit Deshmukh. “Smaller brands are now able to build communities, get feedback, and iterate designs rapidly — something traditional players often struggle with.”

Challenges and Opportunities Ahead

Despite the momentum, challenges remain. Logistics, return handling, and scaling manufacturing while maintaining quality are common hurdles faced by indie jewellery brands. Moreover, as competition heats up, differentiation will be key. Yet, the potential is undeniable. According to RedSeer’s latest report, India’s  fashion jewellery market is expected to grow at a CAGR of 15% over the next five years, driven by digital adoption and rising disposable incomes among young consumers.

What Lies Ahead

For brands like Kots Trend, the road ahead involves staying nimble and design-forward while preserving the core values of quality and affordability. Plans are reportedly underway to expand into new categories, including stackable rings and personalized charms, as well as to introduce limited-edition drops and festive collections. As fashion becomes more fluid and less occasion- bound, India’s jewellery industry appears to be at a turning point — one where creativity, culture, and commerce intersect. And in this new wave, it’s not just the giants who are glittering, but also the grassroots.

2 Million AI Jobs by 2026 — IIBM Institute Launches Online MBA and Online Doctorate (DBA) in Generative AI with Leading European University

2 Million AI Jobs by 2026 — IIBM Institute Launches Online MBA and Online Doctorate (DBA) in Generative AI with Leading European University

New Delhi [India], June 18: — With India projected to generate over 2 million jobs in Artificial Intelligence by 2026, the IIBM Institute of Business Management has announced the launch of fully online MBA and online Doctorate (DBA) programs in Generative AI, in collaboration with a leading European university.

This academic partnership marks a significant step toward closing India’s widening AI skills gap, offering globally recognized qualifications designed to prepare professionals for leadership in an AI-powered economy.

Delivered entirely online, the programs combine strategic business education with advanced knowledge of Generative AI — the breakthrough technology behind systems like ChatGPT, autonomous automation, and intelligent enterprise platforms. The initiative is aimed at mid-career professionals, managers, and entrepreneurs who are ready to lead AI transformation across industries.

” AI isn’t the future anymore—it’s now. We’re building the next generation of leaders who can apply Generative AI not just in labs, but in boardrooms,” said Vikas Maheshwari, CEO of IIBM Institute”.

The launch comes at a time when India is rapidly positioning itself as a global AI talent hub. Major sectors—banking, healthcare, retail, logistics, manufacturing, and public services—are integrating AI into their operations, creating urgent demand for professionals who can drive innovation, manage digital disruption, and ensure ethical deployment.

These programs offer learners the opportunity to earn prestigious international degrees while gaining practical exposure to AI use cases, business transformation frameworks, and emerging global standards. The degrees are designed to provide immediate workplace relevance while enhancing long-term career mobility—both in India and globally.

By enabling professionals to upskill without leaving their jobs or home country, IIBM Institute is also addressing critical barriers in access to global education and executive learning. With this launch, the institute is not just offering a degree—it’s opening a door to the most powerful career transformation of this decade.

Applications are now open for the July 2025

To apply or learn more, visit

Email: administration@iibmindia.in

Phone: +91-9319123456

Website: www.iibmindia.in

Velmurugan MLA Sponsors Space Technology Training for 150 Neyveli Students

Velmurugan MLA Sponsors Space Technology Training for 150 Neyveli Students

Neyveli, Tamil Nadu | June 2025: In a visionary step to empower rural youth with emerging scientific skills, Mr. Velmurugan, Hon’ble Member of Legislative Assembly, Tamil Nadu, has fully sponsored 150 students from Neyveli to undergo specialized training in satellite and rocket technology.

The program was conducted by Space Zone India, the organization that proudly launched India’s first hybrid rocket for educational purposes. Their expertise in aerospace education and hands-on training has impacted thousands of students across the nation.

This fully-funded initiative covered the students’ complete learning journey, including hands-on sessions, satellite integration modules, and exposure to real-world rocket technology.

Speaking about the initiative, Mr. Velmurugan stated:

“Learning science in one’s mother tongue enhances clarity, confidence, and creativity. This training in Tamil ensures that our students not only understand but innovate.”

The training was delivered entirely in Tamil, reinforcing Mr. Velmurugan’s belief that education in the mother tongue is essential for deep learning and inclusive growth.

This collaboration between a people-centric leader and a pioneering space-tech company has not only brought cutting-edge knowledge to rural students but has also laid the foundation for Tamil Nadu’s youth to participate in India’s growing space sector.

String Metaverse (BSE: META) Secures Canadian Fintech License, Rebrands to String Payx

String Metaverse (BSE: META) Secures Canadian Fintech License, Rebrands to String Payx

String Metaverse rebrands to String Payx after securing Canadian Fintech License

Hyderabad (Telangana) [India], June 17: InString Metaverse Limited (BSE: META), a next-generation digital finance infrastructure Web3  company, is pleased to announce that it has officially received its Fintech License (MSB registration) from FINTRAC Canada, headquartered in Vancouver. In alignment with this significant milestone, the Canadian company will undergo a strategic rebranding to String Payx, with the name change to be reflected across all regulatory and operational platforms within the next 60 days.

This license marks a pivotal expansion for String Metaverse, empowering it to launch comprehensive Web3-enabled digital banking services, including:

  • Issuance of Virtual Debit Cards
  • Cross-Border Wire Transfers
  • Full-suite Payment Solutions for businesses and individuals
  • Virtual Corporate Accounts
  • Seamless Crypto-to-Fiat On-Ramp and Off-Ramp capabilities

String Metaverse is uniquely positioned at the convergence of gaming, digital assets, and fintech. With an existing user base of 4 million gamers, projected to reach 10 million, the company will leverage this license to issue Virtual Visa and Mastercard Debit Cards, fully integrated with Apple Pay and Google Pay. This enables instant global payments at over 170 million merchants across both physical and digital platforms.

“This license is a game-changer,” said [CEO  Santosh Althuru], CEO of String Metaverse. “It enables us to power the next wave of financial services for Web3-native users, seamlessly merging crypto, gaming, and global payments.”

This development is aligned with String’s mission to build the public infrastructure layer for open, yield-bearing financial ecosystems on blockchain — where stablecoins, tokenized assets, and real-world payments converge.

About String Metaverse first Web3.0 company listed on Indian exchanges (BSE: META), is building the Internet Financial System of the future. The company’s infrastructure powers scalable digital banking, payment rails, and asset tokenization, connecting Web3 innovation with real-world utility across borders

Why Are Neuropathy, Plantar Fasciitis, and Foot Pain Sufferers Incredibly Excited About These Smart Insoles?

Why Are Neuropathy, Plantar Fasciitis, and Foot Pain Sufferers Incredibly Excited About These Smart Insoles?

New Delhi [India], June 16: Social media is buzzing with excitement over Akusoli insoles, the breakthrough wellness product of 2025. From nurses to warehouse workers, people who spend long hours on their feet are calling them life-changing.

Melanie’s Story: “I Was Crying Before Every Shift”

Melanie, a young nurse fresh out of school, was passionate about her work–until crippling foot pain nearly ended her career. Diagnosed with plantar fasciitis, she began to dread her 12-hour shifts.

Everything changed when she met Rachel, a veteran nurse in her 60s who swore by Akusoli insoles. Melanie decided to give them a try–and within a week, her pain began to fade. “It was like night and day,” she says. “I could get through my shifts again without crying.”

Soon, she added a second pair for her non-work shoes. “That’s when I really started healing,” Melanie says. “I no longer had to plan my life around foot pain.”

Why Akusoli Is Taking Off

Akusoli was founded by someone who experienced debilitating foot pain and wanted a real solution. The company doesn’t rely on big advertising budgets–instead, happy customers spread the word.

Their mission? Make effective, high-quality insoles accessible. That’s why they’ve kept prices affordable and built a reputation on real results, not hype.

More Than Just Pain Relief

Untreated foot issues can trigger knee, hip, and back pain, and even limit your ability to walk. Akusoli insoles tackle these issues by supporting proper alignment and reducing strain.

Thousands of users–from delivery drivers to grandparents–report feeling more mobile, energetic, and pain-free. Some say it’s helped them return to activities they once gave up.

“It’s Like Getting My Life Back”

Akusoli customers often say they’re not just relieving pain–they’re reclaiming freedom. Long shifts feel easier. Time with family becomes more active.

“Now I can play with my grandkids again,” says one customer. Others say they’re back to walking, hiking, even dancing.

Designed for a Range of Conditions

While best known for plantar fasciitis relief, Akusoli insoles also help with:

  • Heel spurs
  • Flat feet
  • Overpronation
  • Arch pain
  • General foot fatigue

Their versatility makes them ideal for anyone dealing with chronic foot discomfort.

Stabilizing the Feet = Full-Body Relief

By improving foot alignment, Akusoli insoles ease pressure not just on feet but also on ankles, knees, hips, and even the lower back. Many users report reduced back and joint pain after just a few days of wear.

Built With High-Quality Materials and Rare Earth Magnets

Akusoli insoles combine medical-grade materials with cutting-edge design. Contoured arch support, deep heel cups, and shock-absorbing layers make them both durable and comfortable.

What really sets them apart? Embedded rare earth magnets–believed to help improve circulation and aid pain relief.

Ancient Wisdom Meets Modern Science

Inspired by reflexology, Akusoli’s pressure-point design supports not just your feet, but your overall wellness. The fusion of modern orthotics with traditional healing practices delivers benefits you can feel across your entire body.

96% of Customers Come Back for More

Most customers start with one pair. But after feeling the difference, they quickly order more–for sneakers, work boots, and even dress shoes. With a 96% repurchase rate, Akusoli has clearly won over its customers.

Where to Get Akusoli

Akusoli insoles are only available through the official website. To avoid imitations and ensure quality, order directly from the source.

With demand at an all-time high, stock won’t last long. Take advantage of current discounts while they’re still available–and step into a life with less pain and more possibility.

GO DESi’s Growth and the Driving Forces Behind It

GO DESi’s Growth and the Driving Forces Behind It

GO DESi, a brand inspired by regional Indian flavours and formats, has been redefining the Indian snacking experience since 2018. Known for their bestseller DESi POPz and other innovative products like Fruiti Twist (Fruit Bars), Coconut Laddoo & Barfi, they aim to Make DESi POPular.

In the last year, driven by the brand’s entry in Indian Sweets category & performance on Quick Commerce channels, the revenue has grown by 60% and they are on track to being a 100 crore revenue brand this FY.

While product innovation and distribution have driven growth, GO DESi believes its biggest differentiator is its people.

From Starters to Leaders: GO DESi’s People Power

One of GO DESi’s biggest strengths lies in its people. Many team members joined the company at the very start of their careers, fresh out of college or switching to a new industry, and have since grown into key contributors and leaders in their respective departments. Their journeys reflect GO DESi’s commitment to nurturing talent, encouraging ownership, and creating an environment where individuals can learn, lead, and thrive. Here are the inspiring stories of two such individuals who have played a crucial role in the brand’s growth.

The Journey of Level 1 to Level 100

Smitkumar Raval, Vice President – Core Sales
Smitkumar Raval began his journey with GO DESi as an Area Sales Manager, bringing with him a deep passion for building things from the ground up. For five years, he has worked across multiple channels like retail, general trade, quick commerce, and e-commerce. Gaining a 360° understanding of the business, his hands-on approach, strategic thinking, and consistent results have made him a key pillar in GO DESi’s growth story. Today, as Vice President – Core Sales, Smit leads a fast-growing team and continues to shape the company’s sales strategy across platforms.

Akhil Suhas Vallabhaneni, Head of Operations

Akhil Suhas Vallabhaneni’s journey with Go Desi began seven years ago as an intern in the operations department, a role that demanded curiosity, grit, and a willingness to get his hands dirty. Over the years, he has grown with the brand, demonstrating a sharp eye for process, a calm mind under pressure, and an ability to execute at scale. From managing daily ops to solving growth challenges, Akhil became an indispensable part of the backend engine that powers Go Desi. Today, as Head of Operations, he leads with the same energy and humility, driving efficiency and excellence across the supply chain.

Way Forward

As GO DESi continues to scale and expand its footprint, the brand remains deeply committed to the people and values that have shaped its journey so far. With a strong foundation, a passionate team, and a growing community of customers, GO DESi is not just building a successful business; it’s creating a movement to Make DESi ‘POP’ular again

GNC India Launches Protein Wafer: The Best Munch with a Protein Punch! Xtra Crunchy. Xtra Munchy. Xtra Healthy.

GNC India Launches Protein Wafer: The Best Munch with a Protein Punch! Xtra Crunchy. Xtra Munchy. Xtra Healthy.

Mumbai (Maharashtra) [India], June 16: Guardian Healthcare Pvt. Ltd., the primary franchisee of GNC in India (“GNC India”), has announced the launch of the GNC Protein Wafer, a revolutionary protein-enriched snack that promises to transform how Indians satisfy their cravings. Combining mouth-watering taste with clean, functional nutrition, the Protein Wafer is designed for the modern-day consumer who refuses to choose between health and indulgence.

The GNC Protein Wafer offers a convenient solution for fitness conscious customers on the move. Each pack delivers 10 grams of high-quality whey protein, and is free from sugar, trans-fats, and palm oil. This innovative offering blends taste, texture, and nutritional integrity into a snack that feels like a cheat but isn’t.

Speaking on the launch, Balaji Uppala, CEO of GNC India, said, “Today’s Indian consumer is sharper, more aware, and seeking products that deliver real value, nutritionally and experientially. The GNC Protein Wafer is not just a snack, it’s our answer to the evolving lifestyle where protein is essential, but pleasure is non-negotiable. We have created a wafer that is both functional and fantastically craveable.”

The GNC Protein Wafer supports muscle recovery and lean mass development, while also helping curb those sudden hunger pangs that usually lead to poor snacking choices. With zero sugar and no artificial fillers, it fits seamlessly into high-protein diets, fitness plans, or simply as a smarter everyday snack.

Ashutosh Taparia, Managing Director and Board Member of Guardian Healthcare, commented, “Consumers no longer want boring nutrition. They’re asking for indulgence with intention, food that performs and delights. The GNC Protein Wafer brings that balance to the shelf–pure protein, rich flavors, clean labels, and total snack satisfaction.”

The GNC Protein Wafer is now available in three indulgent flavor varieties, carefully crafted to appeal to a wide range of palates. The coffee flavor delivers a deep, roasted aroma paired with smooth creaminess. The chocolate version offers intense cocoa notes wrapped in a delicate crunch. The peanut butter flavor brings a bold, nutty richness that lingers delightfully.

Find the GNC Protein Wafer on GNC India’s official website and in select retail stores nationwide, or on Amazon, Flipkart, Nykaa, and Hyugalife. The GNC Protein Wafer is poised to be the country’s next go-to snack for health-conscious millennials, gym-goers, working professionals, and anyone craving something deliciously functional.

Backed by GNC’s commitment to innovation and quality, the Protein Wafer is redefining how India eats, trains, and indulges–proving that a snack can be both clean and delicious.

For media inquiries, please contact:

Tanya Sharma

tanya.s@oneguardian.in | +91 99991 47699

About GNC:

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited, is the master franchisee holder of GNC for India. Guardian Healthcare, with 60+ premium pharmacies across India, serves over 10 million customers. Offering 100% reliable health, wellness, and pharmaceutical products, Guardian Pharmacy prioritizes reliability, customer satisfaction, and trust.