SA Technologies Launches CRMTeam.ai to Move Enterprises from “Rented Talent” to Agentforce-Driven Outcomes; Appoints Siddharth S. Lakhotia to Lead Practice

SA Technologies Launches CRMTeam.ai to Move Enterprises from “Rented Talent” to Agentforce-Driven Outcomes; Appoints Siddharth S. Lakhotia to Lead Practice

Pune (Maharashtra) [India] / Silicon Valley (California) [India], February 3: SA Technologies (NSE: SAT), a global technology consulting firm, today announced a strategic pivot in its CRM delivery model with the launch of CRMTeam.ai and the appointment of Siddharth S. Lakhotia as Salesforce Practice Head.

CRMTeam.ai is a specialized competency center designed to replace the industry’s legacy “resource-centric” consulting model with a results-first, Agentforce-native execution engine.

The Shift: From “System of Record” to “System of Action”

For decades, the CRM industry has operated on a “cost-plus” basis, billing for hours and headcount while systems remain static data repositories. CRMTeam.ai is built on a different premise. Enterprises don’t just want a place to store data; they want a system that autonomously drives revenue.

“The traditional model of ‘renting capacity’ is outdated,” said Manoj Joshi, CEO of SA Technologies. “It incentivizes manual overhead. With CRMTeam.ai, we are shifting to an outcome-based model. We aren’t just implementing Salesforce; we are deploying autonomous agents to own and execute business results. We are moving from building a ‘System of Record’ to deploying a ‘System of Intelligence’ that pays for itself.”

Why CRMTeam.ai? The Agentforce Difference

Unlike generalist integrators, CRMTeam.ai is purpose-built for the Agentforce era. The practice combines deep Salesforce architecture with the data strategies required to make AI work.

  • Data Cloud Foundation: Recognizing that there is no AI without data, the practice prioritizes unifying data streams via Salesforce Data Cloud to ground AI in enterprise truth.
  • Agentic Orchestration: Moving beyond basic chatbots to deploy autonomous agents that handle lead qualification, service resolution, and upsell triggers.
  • Results-as-a-Service (RaaS): A delivery model focused on measurable KPIs, conversion rates, resolution times, and customer retention, rather than just billable hours.

A Leader for the AI Era

Siddharth S. Lakhotia joins as Salesforce Practice Head with a mandate to build this “AI-First” delivery engine. With a background in scaling complex global CRM systems, Siddharth will lead the expansion of the practice to a 300+ strong team of AI-certified architects and data engineers.

“Most organizations utilize Salesforce as a glorified filing cabinet,” said Siddharth S. Lakhotia, Salesforce Practice Head. “My goal is to make Salesforce the smartest employee in the building. By bridging Data Cloud with Agentforce, CRMTeam.ai ensures that AI doesn’t just offer advice; it takes action that moves the needle on the P&L.”

Scaling for Global Impact

“With CRMTeam.ai, we are creating a focused execution engine for Salesforce-led transformation,” added Ritesh Sharma, President and Country Head, India, SA Technologies. “This practice brings together delivery rigor with the agility of Agentic AI, allowing enterprises to confidently scale their AI programs with governance and security at the core.”

About SA Tech Software India Ltd.

Headquartered in San Jose, California, with its India headquarters in Pune and offshore delivery centers across Pune, Bengaluru, and Hyderabad, SA Tech Software India Ltd. is a global technology consulting and enterprise delivery firm trusted by leading organizations worldwide.

An Authorized Salesforce Partner, SA Tech Software India Ltd. helps enterprises design, build, operate, and scale digital platforms and Global Capability Centers (GCCs) that drive innovation, efficiency, and long-term business transformation. The company combines deep domain expertise, modern cloud platforms, data, and AI-led solutions to deliver measurable outcomes across enterprise systems and customer-facing technologies.

An NSE Emerge-listed organization and a CMMI Level 5 certified company, SA Tech Software India Ltd. upholds the highest standards of delivery excellence, governance, and operational maturity. Through its proven Build-Operate-Transfer (BOT) model and specialized GCC consulting services, the company enables organizations to confidently expand and optimize offshore operations with speed, scalability, and resilience.

With a strong focus on future-ready enterprise platforms-including Salesforce, AI-driven automation, and managed services-SA Tech Software India Ltd. continues to partner with global enterprises to build intelligent, scalable, and sustainable technology ecosystems.

SA Technologies Promotes Abhay Bhan to Associate VP – Sales (GCC Services)

SA Technologies Promotes Abhay Bhan to Associate VP – Sales (GCC Services)

Pune (Maharashtra) [India], December 26: SA Technologies Inc., a global technology consulting and services company, today announced the promotion of Abhay Bhan to Associate VP – Sales (GCC Services), recognizing his consistent leadership, business impact, and pivotal role in strengthening the company’s Global Capability Center (GCC) practice.

Abhay has been an integral part of SA Technologies for over a decade, steadily progressing through multiple leadership roles. His journey reflects a deep understanding of client needs, strong execution capabilities, and a long-term vision for scalable global delivery models.

In his most recent role as Director – Sales & Head of GCC Services, Abhay led the strategy and execution of SA Technologies’ offshoring initiatives, Build-Operate-Transfer (BOT) model-based GCC setups, and GCC consulting and advisory services. He provided end-to-end leadership across sales, delivery, technology deployment, and advisory initiatives for global enterprises. Under his leadership, the GCC business witnessed transformational, multifold growth, becoming a cornerstone of the company’s global GCC strategy and enabling enterprises to successfully establish, scale, and run high-performing GCCs across India.

Over the years, Abhay has played a critical role in setting up and managing multiple GCCs across key locations such as Pune, Bengaluru, and other strategic hubs, helping clients optimize operations, reduce costs, and build future-ready global teams. His ability to align business objectives with delivery excellence has resulted in long-term client partnerships and repeat engagements.

Reflecting on the promotion, Abhay Bhan said,

“With over a decade at SA Technologies, I’m grateful to the organization and our leadership team for the trust placed in me. Throughout my journey, I have focused on building and scaling high-performing Global Capability Centers that drive efficiency and operational excellence. Looking ahead, our focus goes beyond team build-outs to delivering integrated, end-to-end GCC operating models centered on cost efficiency, execution speed, and high-quality talent. Our aim is to create resilient, future-ready GCCs while acting as a hands-on partner aligned to our clients’ long-term growth objectives.”

Commenting on the promotion, Manoj Joshi, CEO of SA Technologies, said:

“Abhay has been a cornerstone of our growth story for more than a decade. His promotion is a testament to his exceptional ability to turn strategic vision into tangible business success. As we continue to strengthen our market leadership in the GCC space, Abhay’s leadership will be instrumental in driving our global sales strategy and delivering high-value outcomes for our clients.”

Ritesh Sharma, President and Country Head – India, added:

“Abhay’s deep-rooted understanding of the offshore talent ecosystem and his strategic approach to large-scale global delivery have been game-changers for our operations. His leadership has consistently empowered our clients to scale their offshore capabilities with speed and precision. I am confident that in this new role, he will continue to elevate our GCC practice and strengthen our footprint across the region.”

With this appointment, SA Technologies continues to reinforce its leadership bench while accelerating its growth in the GCC space–one of the most strategic pillars of the company’s global expansion strategy.

About SA Tech Software India Ltd.

Headquartered in San Jose, California, with its India headquarters in Pune and having offshore development centers in Pune, Bengaluru and Hyderabad, SA Tech Software India Ltd. is a trusted partner to leading global enterprises, helping them build, operate, and scale future-ready Global Development Centers, also known as Global Capability Centers, that drive innovation, efficiency, and transformation.

As an NSE Emerge-listed organization and a CMMI Level 5 certified company, SA Tech Software India Ltd. upholds the highest standards of operational excellence, governance, and delivery maturity.

Through its proven Build-Operate-Transfer (BOT) model and specialized GCC consulting services, the company empowers organizations to expand and optimize their offshore operations with confidence, speed, and scalability.