VIRGIO Launches Beyond The Curve with Anjali Anand: A Bold New Chapter in Fashion

VIRGIO Launches Beyond The Curve with Anjali Anand: A Bold New Chapter in Fashion

New Delhi [India], June 20: VIRGIO, the trend-first sustainable fashion brand redefining how fashion is made and experienced, announces the launch of Beyond The Curve — a first-of-its-kind, invite-only fashion line for curvy women, co-created with actor and fashion advocate Anjali Anand. The line brings high-quality, on-trend fashion to sizes above XL–an area that’s long been overlooked.

“Beyond The Curve was born from listening — to every woman who’s ever felt ignored by the rack. We didn’t want to just add sizes. We wanted to rethink how sizing, style, and self-expression work for real bodies. And like everything at VIRGIO, BTC follows our core ecosystem of using technology, community data, and on-demand production to build fashion that’s both sustainable and trend-first,” says Amar Nagaram, Founder & CEO of VIRGIO.

Unlike traditional launches, Beyond The Curve follows an invite-only model. Customers joined the waitlist to receive a personal invite code, which unlocked access to the collection. This intentional model ensures thoughtful production, avoiding overstock and waste, while creating an exclusive community that has often been overlooked.

At the heart of this launch is Anjali Anand, a celebrated voice for body inclusivity and the co-creator of the line. Having grown up curvy in an industry that rarely made space for her, Anjali brings raw authenticity, lived experience, and unfiltered passion to the project. She has been deeply involved in every aspect — from fittings and fabric trials to storytelling and community engagement.

“I’ve spent years being told what not to wear. Beyond The Curve is my answer to that — bold, unapologetic, and made for every woman who’s ever felt unseen. With VIRGIO, I didn’t just co-create clothes. We built a space we never had growing up.” says Anjali Anand.

Beyond The Curve marks the start of a long-term commitment from VIRGIO to expand fashion’s boundaries — literally and culturally. Future drops will continue to be community-led, offering trend-forward designs tailored for curvier bodies, while maintaining VIRGIO’s sustainability-first ethos.

Beyond the Curve official video: https://www.instagram.com/reel/DKhvqxKSZ3O/?igsh=MXVvdDc0dDQ1ajFzdw==

About VIRGIO:

VIRGIO is India’s leading clean fashion label, merging trend-first aesthetics with responsible innovation. With a focus on transparent sourcing, eco-conscious materials, and digitally enabled efficiency, VIRGIO is reimagining the future of fashion for a new generation of mindful consumers.

For More Information:

Website | Facebook |Instagram | LinkedIn

OLDZARI.COM – The Premier Destination to Sell Kanchipuram, Mysore & Banaras Zari Sarees

OLDZARI.COM – The Premier Destination to Sell Kanchipuram, Mysore & Banaras Zari Sarees

Kanchipuram (Tamil Nadu) [India], June 20: In the vibrant and heritage-rich world of Indian textiles, OLDZARI.COM has carved out a unique space as the first-ever online platform dedicated to buying used or old pure zari sarees and other zari-based items across India. What began as a local initiative has grown into a trusted national brand that empowers households to unlock the hidden value of their traditional zari treasures.

A Vision Rooted in Heritage

Founded in 2020 by Ganesh Sah M, a seasoned expert in the traditional silk industry of Kanchipuram, OLDZARI.COM was born out of a simple yet powerful idea-to offer a reliable and respectful way for families to sell their old Kanjivaram, Mysore Silk, Banaras Silk or any zari items. Recognizing the sentimental and financial value woven into these heirlooms, the platform was built with transparency, trust, and customer comfort at its core.

Over the past five years, OLDZARI.COM has built a solid reputation in the online marketplace by upholding these principles. Thousands of customers from cities like Chennai, Bengaluru, Delhi, Hyderabad, and beyond have turned to OLDZARI.COM as their go-to solution for monetizing vintage sarees, zari blouses, dhotis, and other precious garments often stored away for generations. The company’s commitment to honest dealings and cultural sensitivity has earned them a loyal customer base and widespread acclaim.

What sets OLDZARI.COM apart is its pioneering service model, which ensures convenience and trust at every step. One of the standout features is the free door pickup service, allowing customers to sell their zari items without the hassle of visiting a store or couriering expensive garments on their own. Upon pickup, the items undergo a non-invasive zari purity test, ensuring that no damage is done to the sarees during verification. This method helps determine the exact composition and value of the zari used.

Adding to the transparency, every seller receives a detailed test report explaining the purity and final value of their items. If the customer is satisfied, payment is processed quickly. If not, OLDZARI.COM ensures a free return of the items, reinforcing their no-obligation policy and respect for customer choice.

National Recognition and Customer Trust

This unique model of ethical buying, coupled with exceptional customer care, has helped OLDZARI.COM win the Award of Excellence in Purchase of Vintage Wedding Sarees, a prestigious recognition that highlights the brand’s impact and innovation in the field of heritage textile commerce.

The success of OLDZARI.COM is also a testament to Ganesh Sah’s deep understanding of the zari and silk ecosystem. Hailing from the renowned weaving town of Kanchipuram, he has seen firsthand the value and sentiment attached to each zari thread. By integrating traditional expertise with modern technology, he established a platform that honors cultural heritage while enabling families across India to unlock the preserved value of their heirloom textiles.

Today, OLDZARI.COM is more than just a business-it’s a bridge between the past and the present. It offers a dignified solution to people who wish to part with their vintage garments without worry or confusion. It also plays a crucial role in promoting sustainability by recycling and reusing valuable zari materials that might otherwise go to waste.

As the platform continues to grow, it remains committed to its founding values: honesty, cultural respect, and customer empowerment. With ongoing innovations in testing, logistics, and customer outreach, OLDZARI.COM is poised to lead the vintage zari marketplace for years to come.

In an age where fast fashion often overshadows traditional craftsmanship, OLDZARI.COM stands tall as a reminder of the enduring value of India’s textile heritage-and the modern solutions that can help preserve it.

So, Where Can You Sell Old Zari Sarees?

If you’re holding on to a pure zari Kanjivaram, Mysore Silk, Banaras Silk Saree, blouse, or dhoti that deserves a second life, OLDZARI.COM is your answer. It provides the most secure, respectful, and transparent way to sell old zari garments in India today. With no hidden charges, free testing, and zero pressure to sell, it’s a platform built on trust.

Poppy Mattress: India’s Largest Mattress Manufacturer A Game-Changer for Furniture Store Owners & Dealers

Poppy Mattress: India’s Largest Mattress Manufacturer A Game-Changer for Furniture Store Owners & Dealers

Poppy Mattress recently brought together the biggest names in the Indian furniture store industry for an exclusive two day event focused on business growth, emerging trends, and market insights. Set to become an annual highlight, Inspire 2025 was designed exclusively for furniture store owners, dealers, and distributors eager to transform their businesses and stay ahead in the rapidly changing retail landscape.

Poppy Mattress: India’s Largest Mattress Manufacturer

As India’s largest mattress manufacturer, Poppy Mattress is leading the charge in the furniture industry by providing valuable insights to help furniture store owners and dealers to stay competitive. The event served as a platform to discuss strategies for success and offer guidance on navigating the rapidly changing retail world.

Tackling the E-Commerce Challenge for Offline Furniture Stores

With the rise of e-commerce stores, offline mattress retailers face challenges in maintaining foot traffic and engagement. During the event, Poppy Mattress provided actionable tips to help mattress store owners and dealers effectively compete with online stores. Key strategies included enhancing the in-store mattress shopping experience, offering personalized customer service, and introducing exclusive in-store promotions. By focusing on unique in-person experiences, personalized mattress consultations, and creating a community around their brand, offline mattress stores can successfully compete with the convenience of online shopping.

Why Touch and Feel Still Matters

While e-commerce continues to grow, Poppy Mattress emphasizes the importance of experiencing a mattress in person before making a purchase. The tactile experience of testing the mattress, feeling its support, and ensuring it aligns with your comfort preferences is unparalleled. As the best mattress for hotels and resorts, Poppy Mattress is proud to serve the hospitality industry, providing large scale orders to listed companies and hospitality providers across Chennai, Coimbatore, Madurai, Bangalore, Mysore, Goa, and Pondicherry.

A Leader in South India’s Mattress Market

With a sprawling 2 lakh sq. ft. factory and a reputation for supplying mattresses in large quantities, Poppy Mattress continues to dominate South India’s mattress market. Whether looking for eco-friendly solutions or luxurious comfort, Poppy Mattress remains the top choice for consumers, furniture stores and large scale buyers.

The R&D Innovations Driving Poppy Mattress

Poppy Mattress’s commitment to continuous research and development has led to the integration of innovative features in their products:

  • Airvent Memory Foam: Maximizes air ventilation for a cooler, more comfortable sleep.
  • 3Zone AcuPressure Foam: Precision cut zones that support the body’s natural contours and provide enhanced pressure relief.
  • Natural Bamboo Fabric: Integrated into several Poppy mattresses to enhance breathability and airflow.

The New Eco-Friendly Mattress Launches

Poppy Mattress unveiled new eco-friendly products that blend innovation with sustainability:

  • Eleganz T.T. by Poppy Mattress: A Bonnel spring dual-side reversible mattress, offering super-soft foam and additional stability with support walls on all four sides.
  • Selene – Euro Top by Poppy Mattress: A US-certified responsive foam mattress incorporating bamboo fabric and bonnell springs for enhanced support and breathability.
  • Exuber Pro by Poppy Mattress: Featuring all new 3Zone AcuPressure foam, bamboo fabric, memory foam, and pocketed springs, it ensures minimal motion disturbance and customized comfort.
  • Eco Latex by Poppy Mattress: Made from natural latex, coir, and pure grade respo bond foam, this eco-friendly mattress provides orthopedic support while prioritizing sustainability.
  • Coir Pure by Poppy Mattress: A coir and memory foam mattress, combining natural materials for an airy, restful sleep experience.
  • Saffron Eurotop by Poppy Mattress: Combining a knitted fabric quilt with super-soft foam and the natural breathability of High Density coir for a luxurious sleep experience.
  • Coco Bond by Poppy Mattress: A natural coir mattress offering firm support, plush comfort, and breathability, with pure grade respo bond foam for durability.

Poppy Mattress: Leading the Hospitality Mattress Market

As India’s largest supplier of hospitality mattresses in 2025, Poppy Mattress used this event as a platform not only to network with industry leaders but also to showcase its latest innovations. By integrating sustainable practices such as the use of coir, latex, and bamboo fabrics

Poppy Mattress continues to remain at the forefront of both quality and eco-conscious manufacturing.

Join the Movement and Stay Ahead

Poppy Mattress remains committed to driving innovation and sustainability in the mattress industry. As the retail landscape continues to evolve, we invite all furniture store owners, dealers, distributors and directors to embrace these strategies, adapt to change, and thrive. Let’s work together to transform your business, stay ahead of the curve, and make a lasting impact on the industry. Reach out today and be part of the change!

Empowering Tween Girls Through Purposeful Skincare: Meet the Founders Behind TIVA, India’s First Personal Care Brand for Ages 8-12

Empowering Tween Girls Through Purposeful Skincare: Meet the Founders Behind TIVA, India’s First Personal Care Brand for Ages 8-12

In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs–Sonam Daruka and Shweta Sinha–are rewriting the narrative with TIVA, India’s first skincare brand created exclusively for girls aged 8 to 12.

Co-founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, and Shweta Sinha, an analytics leader and mother to an 8-year-old, TIVA is more than just a business venture. It is a purpose-led brand born out of a personal insight and a deep understanding of an underserved yet critical age group–pre-teen girls.

“We grew up in a time when skincare meant sharing the same soap with everyone in the family. But today’s girls are evolving faster–they’re curious, expressive, and ready for self-care. Yet, the market has very little that speaks directly to them,” says Sonam.

The Genesis of TIVA

The inspiration for TIVA came from their shared experiences as mothers and professionals. While navigating the parenting journey, Sonam and Shweta noticed a recurring gap: a lack of safe, age-appropriate personal care products tailored for young girls transitioning from childhood to adolescence. Existing brands were either too babyish or too mature, leaving tweens overlooked in a booming Rs8000+ crore personal care market.

TIVA as a Brand with a Mission

Launched with a vision to empower young girls through self-care, TIVA is designed to be gentle, fun, and empowering. The brand focuses on dermatologist-tested, chemical-free formulations made specifically for tween skin, combining natural ingredients with vibrant packaging and affirming messages.

For girls, TIVA offers ownership and identity in their self-care routines–products that feel made just for them. For parents, especially mothers, it offers trust and safety–products they can confidently introduce to their daughters.

Creating a Community, Not Just a Product Line

What distinguishes TIVA is not just the innovation in its products but the community it is building. With initiatives like TIVA TV, the brand offers a digital platform for girls to explore self-expression and creativity. This thoughtful approach is resonating with a growing tribe of modern Indian parents who are mindful of not just what their children use, but why.

“TIVA is a celebration of every girl’s journey–her confidence, her curiosity, and her dreams,” adds Shweta.

Market Opportunity & Brand Differentiation

As India’s Gen Alpha cohort continues to expand, so does the demand for products tailored to their unique lifestyles. TIVA is strategically positioned at the intersection of wellness, identity, and social good. Its first-mover advantage in the tween personal care category gives it a competitive edge in a market ripe for disruption.

Availability & Outreach

TIVA products are currently available via Amazon India, the brand’s official website, and its fast-growing Instagram community. The brand is also actively engaging customers through storytelling and influencer collaborations.

Ways to reach TIVA

care@thetiva.com

www.thetiva.com

Instagram: @tiva.girls

Facebook

Abhee Ventures Sets New Record with Rs500 Crore Sales of Abhee Aaria Apartments in Just 24 Hours

Abhee Ventures Sets New Record with Rs500 Crore Sales of Abhee Aaria Apartments in Just 24 Hours

In a remarkable achievement, Abhee Ventures has made a historic mark in Bangalore’s residential real estate market by selling luxury apartments worth Rs500 crore within just 24 hours of launching Abhee Aaria in Gunjur.

Located opposite the serene Gunjur Lake along the Sarjapur-Whitefield Road, Abhee Aaria stands as one of the most prestigious high-rise developments by Abhee Ventures in Bangalore. Spanning across 12 acres of lake-facing land, the project boasts of five towers of 32 stories with over 70 lifestyle amenities and an expansive 60,000 square feet of club facilities.

“We received over 700 applications for this project, and the journey began nearly six months ago. A significant portion of the buyers are young families seeking spacious homes within a green, community-centric environment,” shared Nagaraj Reddy, Managing Director of Abhee Ventures.

Abhee Aaria’s strategic location has played a vital role in its success. The development sits within a thriving hub, surrounded by more than five international schools within 2 Km radius. With the Peripheral Ring Road (PRR) cutting across just 500 meters away, residents will have seamless connectivity to the upcoming metro line on Sarjapur Road which would be just 10 mins drive. Additionally, the project enjoys direct access to the 320-ft wide IRR road, enhancing connectivity to the Outer Ring Road (ORR), Whitefield, Sarjapur Road and the e-city office hubs, making it one of the most sought-after locations in East Bangalore.

The upcoming 1000-acre SWIFT City, a new IT hub near Sarjapur, will further elevate the area’s appeal, positioning it as a prime destination for working professionals. This large development will be just 3.5 Km from Abhee Aaria.

Designed with a focus on holistic living, Abhee Aaria features a unique “breathe-friendly” architecture, including a two-acre Central Forest, elevated walkways, a pet park, a heated swimming pool, and two massive clubhouses. With 85% open spaces across five 32-storey towers, it provides a luxurious and sustainable lifestyle. Development comes with 1,2 and large 3 Bed residences which are 3 sides open for best breathing experience.

“Our vision with Abhee Aaria is to create an integrated ecosystem of luxury residences, surrounded by nature. The overwhelming pre-launch response has inspired us to open up new inventory for buyers seeking homes that offer both comfort and an enriching lifestyle,” said Nagaraj Reddy, Managing Director of Abhee Ventures.

Having delivered over 16 successful projects in recent years, Abhee Ventures is now poised to redefine the Bangalore skyline with new landmark developments.

Canada Super 60 league set to Transform cricket in North America

Canada Super 60 league set to Transform cricket in North America

Star 333 Sports Inc., in collaboration with Cricket Canada, is thrilled to announce the highly anticipated Canada Super 60 League launch. This groundbreaking initiative, championed by cricketing legend Yuvraj Singh, is poised to elevate cricket in Canada to unprecedented heights. The league, scheduled to debut in July 2025 in Toronto, promises to captivate cricket fans across North America while nurturing the next generation of talent.

A Game-Changer for Canadian Cricket- The Canada Super 60 League is more than just a tournament; it is a visionary platform designed to promote cricket’s growth and popularity in Canada and the broader North American region. With a dynamic short-format structure, the league aims to attract traditional cricket enthusiasts and introduce the sport to new audiences.

A key highlight of the league is its emphasis on inclusivity, featuring both men’s and women’s leagues. The Canada Super60 League will be the first league in North America to feature both men’s and women’s competitions right from its inaugural year.

This historic milestone underscores the league’s commitment to advancing women’s cricket and providing equitable player opportunities. The women’s league will showcase exceptional talent and serve as a stepping stone for female cricketers in Canada, inspiring future generations.

The tournament will launch with eight teams, each comprising a mix of local players, international stars, and a fixed quota of players from associate nations. This structure aims to give more exposure to developing cricketing nations and showcase diverse talent. The inaugural season will take place in Toronto, with plans to expand to other cricket-loving cities of Canada. The league will bring world-class competition and excitement to Canadian grounds by featuring some of the biggest names in global cricket.

The tournament’s “The Future is Here” tagline reflects its mission to showcase emerging talent and position Canada as a rising force in the cricketing world.

Yuvraj Singh, Cricket Legend: “I am delighted to lend my leadership and vision to the Canada Super 60 League. This tournament has the potential to be a stepping stone for the future of cricket in this region. Combining local talent and international stars is a recipe for something truly special. I am excited to be part of this journey and can’t wait to see the impact this league will have on cricket in North America.”

Amjad Bajwa, President of Cricket Canada: “Cricket Canada proudly welcomes the Canada Super 60 League as a significant milestone in developing the sport in our country. Having a legend like Yuvraj Singh at the helm is an honour and an inspiration to everyone involved. His stature and deep knowledge of the game will elevate Canadian cricket and help us achieve new heights. We believe this league will be pivotal in nurturing both men’s and women’s talent in Canada.”

Abhishek Shah, Founder and MD of Star 333 Sports Inc.: “We are thrilled to bring the Canada Super 60 League to life. This league is not just about cricket; it’s about creating opportunities, fostering local and international partnerships, and showcasing the immense potential of cricket in Canada. We aim to establish a world-class league that grows the sport’s footprint in North America and provides a robust platform for talent to shine. With significant investor interest and an ambitious vision, we are confident this league will set a new benchmark for cricket in this region.”

World-Class Production and Experience – The Canada Super 60 League will feature state-of-the-art production to deliver an unparalleled experience for the fans watching live anywhere in the world or consuming content on the league’s digital platforms. The playing conditions will meet international standards, ensuring top-tier competition and entertainment. Cricket Canada and Star 333 Sports Inc. are leaving no stone unturned to create one of the most remarkable spectacles in cricket.

The journey begins this July in Toronto. Cricket fans gear up for a season of exhilarating action as the Canada Super 60 League promises to redefine the future of cricket in Canada and beyond.

Website – www.super60.com