Gurgaon is entering a new phase of “Attainable Luxury”

Gurgaon is entering a new phase of “Attainable Luxury”

Gurugram (Haryana) [India], October 8: Gurgaon’s residential real estate market has undergone a significant transformation over the last few years. The city has established itself as one of India’s strongest premium housing markets, with developers increasingly focusing on luxury and ultra-luxury residences. However, a new trend is now beginning to emerge. The rise of “affordable luxury,” particularly in the ₹2–5 crore price segment.

For the past few years, the primary focus of developers in Gurgaon has largely been on HNIs and ultra-HNIs looking for residences with high ticket sizes, premium addresses and exclusive lifestyle offerings. While this segment continues to remain important, the market is gradually becoming broader. Today, there is increasing attention towards buyers with a budget of ₹2–5 crore who are looking for a balanced combination of luxury, functionality, location and long-term value.

This shift is also influencing the way developers are approaching new projects. Buyers in this segment are no longer looking only for larger homes or premium specifications. They are increasingly evaluating the overall experience, from connectivity and location to thoughtful layouts, construction quality, amenities, green spaces and the long-term potential of the development.

“The Gurgaon buyer is becoming more discerning, and today, luxury is increasingly about finding the right balance between location, quality, lifestyle and value. The ₹2–5 crore segment is emerging as an important part of the market, and developers are beginning to design products around the evolving expectations of this audience.” Mr. Shailesh Singh, Director – Sales, Urban Plus Infrabuild Pvt. Ltd.

The growing demand for this segment also reflects the changing profile of Gurgaon’s homebuyers. Many professionals, entrepreneurs and business families are willing to invest in premium homes but are increasingly conscious about the value they receive for their investment. They want homes that offer an elevated lifestyle without necessarily moving into the ultra-luxury price bracket.

This is creating an opportunity for developers to rethink what luxury means. Rather than simply adding high-end features, the focus is increasingly shifting towards efficient space planning, quality amenities, wellness and recreational facilities, better community experiences and well-connected locations. The objective is to create homes that feel premium while remaining relevant to a wider pool of affluent buyers.

From a sales perspective, the market is also seeing a more informed and research-driven customer. Buyers are comparing developers, studying locations, evaluating project specifications and assessing both end-use potential and future value before making a decision.

Gurgaon’s next phase of residential growth may therefore be defined not only by the emergence of ultra-luxury developments, but also by the expansion of affordable luxury. As the city continues to evolve, the ₹2–5 crore segment could become an increasingly important part of its residential real estate story, offering buyers a combination of quality, comfort, lifestyle and value at a more accessible premium price point.

Website: www.urbanplus.co.in

Shyam Sundar Co Jewellers Presents GLITTERIA, An Exclusive Brand Of Diamond Jewellery That Reflects All The Glitter In Everyday Moments!

Shyam Sundar Co Jewellers Presents GLITTERIA, An Exclusive Brand Of Diamond Jewellery That Reflects All The Glitter In Everyday Moments!

Shyam Sundar Co Jewellers launched ‘GLITTERIA – Every Diamonds For You! – with a glittering fashion show and a gala evening at DKS Sports Complex on Saturday, 1st February.

‘Shyam Sundar Co Jewellers’ is a heritage jewellery-house with a history of making a difference with designer handcrafted gold and diamond jewellery and is known for excellence in design and craftsmanship of exclusive jewellery collections.

‘Glitteria’ is an exclusive brand of diamond jewellery that reflects all the glitter in everyday moments of women at work and play.

Affordable diamond jewellery that comes with IGI authenticity certification, lifetime exchange and guaranteed buy-back policy, assured exchange of 100% diamond value and lifetime free cleaning and servicing of jewellery

And the ‘Special Launch Offer’, from 4th to 15th February, is really a bouquet of attractive discounts and draws:

* 100% Discount On Making Charge Of Diamond Jewellery

* 15% Discount On Making Charge Of Gold Jewellery

* Assured Gift With Every Purchase

And A Mega Lucky Draw Of One Diamond Necklace & Three Diamond Neck Chains

The launch event, earlier this evening, was a glittering fashion show with seven leading models sashaying on the ramp and reflecting all the glitter and dazzle of the designer collection of diamond jewellery.

There were three rounds of the fashion show with each round dedicated to women at work, play and party.

And the show climaxed with Mr Rupak Saha & Mrs Arpita Saha, Directors, Shyam Sundar Co Jewellers joining the show-stopper (Priyanka Sarkar) to, together, take a short walk on stage and unveil the launch collection of ‘Glitteria’ diamond jewellery.

And popular singer, Sujoy Bhowmik, added to all the dazzle of the evening

Altogether, an evening of glitter and glamour in an environment of much music and song.

Mr Debasish Kumar, MLA Cum Mayor in Council, Mr Hironmoy Chatterjee, Honorary Secretary of DKS, said a few words to set the ball rolling.

And the glow in the faces of the audience – members of the club and other guests – said it all far them

“‘Glitteria’ was initially test-marketed as an annual exhibition of exclusive diamond jewellery and its overwhelming response encouraged us to launch it as an exclusive brand of ‘everyday diamond jewellery’ “, said Ruoak Saha, Director, Shyam Sundar Co Jewellers, adding, “The objective was driven by a popular demand for ‘affordable diamond jewellery’ and we decided to add romance to it by presenting the brand as ‘an exclusive collection of diamond jewellery that reflects all the glitter of everyday moments’

“The objective of the launch event is to captivate the target-audience of working women and capture popular imagination”, said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding, “And the special launch offer is an invitation for them to take a look at all the glitter that is in store and make the most of all the dazzle that is on offer”

The special launch offer will be on from 4th to 15th February at all the showrooms in Kolkata (Gariahat, Behala and Barasat) and Tripura (Agartala, Udaipur and Dharmanagar).